A Doctor's Perspective Podcast

Diplomate of Acupuncture Joyce Kawalchuk  discusses TCM, 5 elements, cosmetic acupuncture, gut health, farmers markets and needle alternatives. She also discusses marketing tips, her clothing line and ways to stand out if new in town.

Joyce Kawalchuk is a Diplomate of Acupuncture by NCCAOM and attended the Eastern School of Acupuncture and Traditional Medicine.  She has training in Traditional Chinese Medicine (TCM), Classical Five Element Acupuncture, Japanese Acupuncture, Western Medical Theory, Cupping and Eastern dietary therapy.  She has clinical experience working at the Veteran Affair (VA) Health Care System as well as the spa and wellness industry and is now flying solo in her West Valley Phoenix location.

Many patients come in as a last resort. Blood work and other tests are within range but they are still experiencing issues and symptoms and the patient  knows they just aren’t right.  Musculoskeletal pain is most common reason people seek acupuncture but also depression, smoking cessation, lose weight and more.

Blood work and other tests are within range but they are still experiencing issues-try acupuncture

- Musculoskeletal pain is most common reason people seek acupuncture

Should you use needles , cold laser or acupressure?

Should you insert the needle deep or shallow? 

when should you use a TCM vs a 5 elements acupuncturist? pain vs global symptoms

Since she knows several styles of acupuncture, are there certain points that are standard and how does she pick the best points?

 Fire, earth, metal, water and wood are the 5 elements, learn a little about them and how treatment changes based on this approach versus a more prescriptive TCM basis.  When should you see a Five Element vs TCM

- the 5 elements, learn a little about them and how treatment changes based on this approach

Her major focus on picking what type of acupuncture and where to stimulate points is based on the intake and taking a detailed history.   Pain management and digestive and gut health is a big passion of hers.  She focuses on how food choices, cold vs warm properties (Eastern thoughts) and more can heal the gut issues you may be having.  Joyce also approaches Eastern ideas like only drinking warm water in a more delicate way so people can incorporate them into their lives.

-.   Pain management and digestive and gut health is a big passion of hers. 

Reasons to think about the texture of food.  What type of marketing does she do at farmer’s markets? How does being “warm” or “cold” natured affect your food choices?

How does being “warm” or “cold” natured affect your food choices?

Do you have to believe in acupuncture so that it works?  Your outlook could help but is it necessary.  Natural pain substances are released with this treatment.

What is cosmetic acupuncture? Does it work, is it as striking as the medical route?  Fine lines, darkness under the eyes, acne, and rejuvenation or just a few of the cosmetic scope that she is good at.  The key is helping collagen and elastin production, revitalize that matrix and restore elasticity and lifting in the skin.  Tune in to find out the protocol for these amazing cosmetic acupuncture benefits, it is not as many as you think.

-cosmetic acupuncture .  The key is helping collagen and elastin production, revitalize that matrix and restore elasticity

When is a good time and age to begin cosmetic acupuncture?

 

What is the point of cupping and what are a few of the variations including gua-sha?

When you are new in town or just opening a clinic, Kawalchuk recommends focus on your education and expertise and present that to the community. Capitalize on your skills and what you have to offer, especially if you don’t have the funds to advertise a lot.

Capitalize  on your skills and what you have to offer, especially if you don’t have the funds to advertise a lot

Dan Madock DC explores Sacro Occipital Technique (25 year teacher), importance of cranial adjustments (craniopathy), types of pelvic misalignments, we dive into veterinary chiropractic, treatment red flags, elevator pitch and even a fishing story. Teacher of Sacro Occiptal Research Society International ( SOT )for over 25 years.  Diplomate of Craniopathy today we speak to a...

 Dan Madock DC explores Sacro Occipital Technique (25 year teacher), importance of cranial adjustments (craniopathy), types of pelvic misalignments, we dive into veterinary chiropractic, treatment red flags, elevator pitch and even a fishing story.

Teacher of Sacro Occiptal Research Society International ( SOT )for over 25 years.  Diplomate of Craniopathy today we speak to a pioneer in keeping a chiropractic technique alive for the next generation.

As most good stories start, he inadvertently got introduced to chiropractic because he and his friend (a chiro) were after the same girl, but luck would have it she didn’t want either one of them.  The friend encouraged him to go to Palmer College of Chiropractic and to specialize in Sacro Occipital Technique (SOT).

Contact Reflex Analysis: muscle testing technique. SOT was created from Dejarnette an osteopath turned chiropractic.  He has a big focus on cranial bone misalignments or distortions and cerebrospinal fluid dynamics.  Listen to the episode to figure out what all that means and why CSF matters.  Dejarnette wrote lots of books on cranial conditions.

What are the 3 SOT pelvic misalignments? they call it Categories and pelvic wedges are a big part of the correction procedures.

1: anterior-posterior sway, wedges prone 

2: sacral-iliac lateral sway, wedges supine, unilateral rib head motion dysfunction from head nod up/down. Typically left short leg, Sartorius tender on short leg,  TFL tender on opposite side, C4 tender and occipital condyle tender short leg side.

3: left-right and anterior lean typically with sciatica, wedges prone but special position

SOT Seminars are held twice a year and certifications are available.  SORSI.com  

Dr. Madock is writing a book about Isocranial Technique (he created it). Isocranial Technique uses isometric resistance with patient movement along with Dejarnette’s  Sutural Technique with a stable Category 2 to make even better corrections and it helps opens the cranial vault.  

Dr. Mardock also discusses CMRT (chiropractic manipulative reflex technique) that deals with organ dysfunctional (liver, adrenal, etc.)… which is controversial within the profession.

He quickly discusses how to charge and bill wellness care versus acute care. Dr Dan also discusses a few red flag cases.

What is an ELEVATOR PITCH and why is it important to join groups?

VETERINARY Chiropractic  www.facebook.com/chiropractorforpets videos adjusting dogs and horses.

www.vomtech.com  veterinary- orthopedic manipulation developed by Dr. Bill Inman a veterinarian.  This technique specializing in adjusting animals with instruments like spinalaccelorometer®  (like an Activator®) ArthoStim®, VibraCussor®®  and also therapies like cold laser

Staff: do a background check and only you should sign checks

Loves great danes, fishing (tarpin, red fish), guitar playing, hanging upside down on inversion boots, and going to the gym.

www.drdanmadock.com

Books:  Bruce Lipton – Biology of Belief 

Tim Ferriss

Medical doctors ( MD) don’t have to be the great unknown referral source. Dr Nicole Lindsey DC shows you the way to get MD referral, Inspiring people to take healthy action, building relationships sprinkled with research. Get a promo code and learn about women breadwinners.

Followed her gut feeling and changed from pharmacy dreams to a reversal to non drug non surgical chiropractic in Life University… 16 years now.

Specialty is inspiring people to take healthy action.  Dr. Lindsey is great at motivating her patients.

Your body can heal itself- stop putting bad food and drinking in your body…stop polluting it.

Listen to your bodies sign and symptoms – stop ignoring it.

After the tech bubble burst of 2001 she realized that she needs to focus on where the patients are… medical doctor offices.  She developed strategies over 16 years that builds trust and rapport  to get the MD referral so they could then refer the headaches, neck, low back and sciatica patients.

What do we offer as a chiropractor to warrant a MD referral of patients?  Approach them with a musculoskeletal conditions only.  How much of their schooling was even in musculoskeletal disorders.

Are they as frustrated with our best clients as we hope they are?   Research is important but would they rather a relationship and a lunch and learn about musculoskeletal issues to start with.

Should you meet them at their office or at a restaurant?

Her 3 tier program offers training via webinars, Q&A with medical doctors LIVE and recorded for later, and having Dr. Nicole actually build the relationships with medical doctors for you. www.dominatechiromarketing.com  One medical doctors could refer 5-10 new patients per month.  Should you be cash, insurance or mix? Billing in house or not?

inspiring people to take healthy action #behindTheCurtain

Inspiring Connections with others are not only her strengths but is a core value.  Think about her big goal of helping the profession get to a waiting list practice in the next 5-10 years.

Advocates an associate so you are able to take vacation and recharge so you don’t lose momentum, case in point her best financially  year ever was also when she took 8 weeks off.

Relating Mountain Biking her passion with life goals and clinic goals.  She loves mountain biking and has a fancy way to keep the marriage spicy.

Listen to your bodies sign and symptoms – stop ignoring it

Lots of amazing advice for successful woman of any profession on work, life, breadwinner, kid rearing with a spouse.  What’s a relationship kite string?

Approach them with a musculoskeletal conditions only

advice for breadwinner woman of any profession on work, life, kid rearing with a spouse. #behindThecurtain

Dr. Lindsey is an avid Adubile.com user and of course at 1.5x speed.

Use promo code justin (no capitals) for $75 off. www.dominatechiromarketing.com

Time to step up and dominate our community- md’s really want to know you and refer. Come Learn with Dr. Nicole.

W. Chan Kim Blue Ocean Strategy

 

Travel Tip:

Show notes can be found at www.adoctorsperspective.

Your income does not have to be tied to patient visits, cross promotional marketing tactic, a new take on goals, best way to take vacation, cash practice tactics and how the ego matters. Dr Josh Wagner Patient Mastery In this new era of patient care where everyone doesn’t have unlimited insurance access, there is a...

Your income does not have to be tied to patient visits, cross promotional marketing tactic, a new take on goals, best way to take vacation, cash practice tactics and how the ego matters. Dr Josh Wagner Patient Mastery

In this new era of patient care where everyone doesn’t have unlimited insurance access, there is a right way to do a cash practice that isn’t about “hard closes.”  Have conversations with the client that builds credibility and perception throughout the whole profession in a better light. Your income does not have to be tied to patient visits.

He noticed a couple reasons why certain clients weren’t getting the desired results and implemented ways to keep you accountable .  How to listen, how to ask questions… not memorize this script and magically cash practice is successful.

Are your patients saying, I want what your offering, I want to pay out of pocket and I want to refer my family?    Do you believe it when Dr Josh says lots of his clients have 90% or more new patients start care? Have you ever had a new patient refer someone before even getting their first adjustment?

What is the new patient Investment game?

Whats worse: wasting your time on patients that don’t start care OR the hit to your ego with that perceived rejection?  What can you do about it?

Who in your community has leadership, authority, social media following that you are able to do cross promotions with them. They can be in healthcare or not.  Dr Wagner discusses different aspects of this as well as the mindset you have to have if this type of marketing will be beneficial for both parties.

Neediness and just trying to fill the clinic will be obvious to the patients and be a deterinent reagardless of the message you put out there in advertising.  Be careful about running after the next shing object, you will find that it doesn’t satisfy.

What is his view on drilling down on goals and targets versus  why and what is the intent of these goals and targets?

Great advice on how to take off work for a full week plus an ideal work schedule.

nothing is a done for you service, you have to do the work

breaking patterns is not that easy, and sometimes you need a 1on1 coach to fine tune your speaking skills

when patients don’t start care, whats worse-time lost or the hit to your ego

in person, email or social media: cross promoting with leaders in ur community is a Ninja Marketing Skill

what is your agenda in creating a goal: not your coaches, parents, society

 

BOOK

Neale Donald Walsch 3 book series Conversations with God  living a purposeful life and he learned a lot about chiropractic actually from this book

www.patientmastery.com

Travel Tip:

Show notes can be found at www.adoctorsperspective.net/32 here you can also find links to things mentioned, the Travel Tip and a transcript of the interview.

Dr. Rich Baez DC adjusts c1 (Atlas) and c2 (Axis) only in a franchise chiropractic company called The Specific.  One of the reasons he decided to focus on just the upper cervical is because of his own post-concussion syndrome symptoms being resolved. Can CSF in your brain stagnant and cause symptoms?  What does Dr Baez...

Dr. Rich Baez DC adjusts c1 (Atlas) and c2 (Axis) only in a franchise chiropractic company called The Specific.  One of the reasons he decided to focus on just the upper cervical is because of his own post-concussion syndrome symptoms being resolved.

Can CSF in your brain stagnant and cause symptoms?  What does Dr Baez find when he does  5 xrays including a motion x-ray of atlas axis.  The technique is called Knee Chest Upper Cervical Specific and can be found at www.specfic.com around the world.  Dr Shawn Dill is the creator and business hub of The Specific franchise and you can get very similar adjustments at all worldwide locations.  He doesn’t do a sales pitch for the franchise, but based on the conversation you can see a side of chiropractic that most have not heard of yet.

He carved his niche as not only an upper cervical atlas office but read the book >>>>>  and it helped him focus on finding post-concussion type patients.

Listen how he relates a cardiac surgeon, Jimmy Kimmel’s new baby and breaking through medical limitations with his style of upper cervical treatment.  Find out why over 50 people from Norway have flown to Boulder to receive his treatment.

The upper neck is like the top of a chain floating in space. Don’t get that one straight, and regardless of the other adjustments, the spine will continue to adapt to poor position.

The upper neck is like the top of a chain floating in space. #behindthecurtain

Offer certainty that what you offer the patient will help them. 

Shadow other doctors that are successful, you can see what you like and Don’t like

Volunteers helping kids in the court system: lends an ear, encouraging to study, play sports etc

If you don’t have a clear vision, how do you even pursue your goals? 

Have an accountability partner to share goals and struggles. 

Hear you host get super excited mid way in the episode with a random nugget of personal revelation.

Podcast he loves:  Shawn Dill  Black Diamond Club

Books:  John Grisham

 Michael Port Book Yourself Solidhow to identify, attract and market to your specific favorite ideal client

www.thespecfic.com [email protected]

travel tip:

Show notes can be found at www.adoctorsperspective.net/31 here you can also find links to things mentioned, the Travel Tip and the transcript.

Veteran Shelly O’Connor served our country proudly but got some injuries in her low back, neck and knees that causes her issues to this day.  She finds relief with chiropractic care but it still can limit how much she does in her clinic.  She goes into detail about how that influences her clinic setup, hours,...

Veteran Shelly O’Connor served our country proudly but got some injuries in her low back, neck and knees that causes her issues to this day.  She finds relief with chiropractic care but it still can limit how much she does in her clinic.  She goes into detail about how that influences her clinic setup, hours, adjusting style and everything else geared to allow her body to function optimally for the patients.

Can girls do science?  Dr. Shelly  worked in a chiropractic clinic and had a strong passion for it, but she didn’t like touching people and ended up being disheartened with the inner turmoil in the chiropractic profession. However, she found the sciences right up her ally and even created philosophy groups while at Sherman Chiropractic College.

Controversy 1: Does chiropractic have any basis for being in the allopathic Diagnosis insurance game?

Controversy 2: Are management companies for chiropractic worth their grain of salt?

Controversy 3: Should a doctor have a regular job out of school while building a client base? Minute 47ish

Controversy 4: Should you give a full blown care plan OR let the patient make the decision when to come in to feel awesome however often they want?

Controversy 5: Do we injure necks with heavy hitting supine diversified adjustments?

You have to learn business because it can be difficult to ask for money.  If you can’t get paid, you don’t get to help anyone.  A student on fire for getting rid of subluxations and minimal adjusting skills may tend to give away care because they want to help so many people, but you have to get paid for your services.

If the body can integrate that force from the doctor in a positive way, then the adjustment will work and the body will heal/ correct itself.  What’s her theory on why are you going to a MD and what are the expectations once you do go?

Emotional, physical or mechanical forces have overwhelmed your nervous system and created a subluxation.. the why this happened is unknown.

Students, get a regular job, keep it simple in the office (low overhead) and income based repayment for the loans (no she is not a tax person so seek professional advice).  Listen to her other money saving tips.

 

You don’t have to have pain to adjust a client #behindthecurtain

Everyone needs what you have, why aren’t they coming in your office and Payments they can afford?

Your heart is in it to save lives, but you need to learn biz skills to keep door open

If you need money, the patient gets repelled. When you are comfortable with money you don’t reek of desperation

 

Overdrive is her go to APP for audio books. It’s linked to your local library and therefore its FREE.

She has been enjoying autobiographies of influential political figures and a few others link Tina Fey.

 

Show notes can be found at www.adoctorsperspective.net/30 here you can also find links to things mentioned, the Travel Tip and the transcript.

I want to apologize to Dr Shelly O'Connor (not er) for the typo in your name.  Seriously not sure how that got overlooked based on how much work is put into each episode, but I am sorry and everyone please enjoy the content because that awesome-ness has not be altered.