A Doctor's Perspective Podcast

Dr. Jenny Li has experience in 3 countries, opened a clinic as a foreigner, carved out a niche, social media strategies and plunders, her body building passion, 5 year goals and how to get your own ideal clients and being unique to your competition. Dr. Jenny Li attended Iowa State University then Palmer Chiropractic...

Dr. Jenny Li has experience in 3 countries, opened a clinic as a foreigner, carved out a niche, social media strategies and plunders, her body building passion, 5 year goals and how to get your own ideal clients and being unique to your competition.

Dr. Jenny Li attended Iowa State University then Palmer Chiropractic after spending her first 13 years in china and moving to America with her parents and becoming a citizen.

She did an eye opening mission trip in Peru with Liam Strobel. Spent a year in Hong Kong (not the greatest experience but a great political chiropractic organization) and a year at a huge clinic in Singapore. Only four professions can use the Term Doctor in Hong Kong and chiropractic is one of them. Singapore is a clean, safe and the most expensive city in the world. Dr. Li discusses the ups and downs of working as an associate in a foreign country. Describes her own journey in opening up a clinic in country not of her own as her first personally owned clinic, luckily they pretty much all speak English.

Dr. Jenny Li goes into detail about a couple gaffes that cost her a lot of money during those first 6 months and how she dug her way out. We spend ample time talking about creating a niche in your community, how to find your passion to get that niche, how to build your own brand, detailed social media strategies (including video), networking groups like bni.com, compares a restaurant referral to doctors office and more.

She goes into detail about how to carve your own pie of ideal clients instead of going after the crumbs. Who are your ideal customers, where do they hang out, how do you access information, show up where they hang out (physical and digital).

She and her husband (also works as a Chiropractor in the clinic) are both award winning aesthetic body builders. They are the in the process of being the official clinic of NABBA (National Amateur Body-Builders’ Association) and she was the first chiropractor to compete in WFF (World Fitness Federation). She talks about her 3 competitions in one year and her reasons to not use steroids. Also, what are common injuries to body builders and a good angel to appeal to those patients.

Why did she choose to focus on Dr. Jeff, her husband, as the Picture of the clinic. Learn her view on year long plans versus say a 12 visit plan. Would she recommend working abroad, starting out on your own directly upon graduation or work for someone else? Work on yourself and learn what you really want, how to be super authentic within yourself; shed that false self. Get your doctor skills on point.

She goes into detail about how to carve your own niche pie of ideal clients instead of going after the crumbs. Create your own pie.
Stay tuned to the end for her inspiring 5 year goals, views on the type of and how to hire a coach (doesn’t have to be a chiro coach) and the future of chiropractic.

Less injury and quicker recovery with chiropractic, spine in optimal condition.

Show notes can be found at www.adoctorsperspective.net/24 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Sometimes it takes time for a patient to understand why they would come to a doctor without pain

People like flexibility and getting what they want

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How are you different from all the other On Fire chiros, pt Od’s etc in your town

Look for a coach that has actually been where you want to go.

Be the lifestyle that you want to attract as patients. Practice what you preach: fat Doc, Smoking Doc

Her and her husbands clinic website Sgpainsolutions.com Instagram and Facebook: drjennylidc

Hootsuite or Buffer

Napoleon Hill

Dr Caitlin Faas brings us a ton of resources to read up on, so if you like books please clink any of these affiliate links and help improve yourself with Doctor approved self help resources. We have a civil conversation about the Bernie Sanders Free College for Everyone as well as the controversial Gender Pay...

Dr Caitlin Faas brings us a ton of resources to read up on, so if you like books please clink any of these affiliate links and help improve yourself with Doctor approved self help resources. We have a civil conversation about the Bernie Sanders Free College for Everyone as well as the controversial Gender Pay Gap. We discuss getting the confidence and details so they can take the next step.  What habits are working or not?  Big emphasis on clearing out faulty mindsets and Getting unstuck.

Education: Kent State in Ohio followed by  Virginia Tech  Master to PHD program in 5 years.  Now she is on tenure track at Mount St Mary's University in Maryland

Only 50% of the dual program students are generally completed.

Her emphasis is on developmental psychology and her dissertation is on the completion rate of students who start college and what happens with life satisfaction and work after dropping out.  We go into the details of what she found, it's pretty interesting...  Spoiler if you think it's not high, you live in an insulated bubble. Why do only 30% graduate? And Why do women finish more than men?.

She teaches as well as coaches professionals on lots of topics but specifically, time management, getting out of your own way, confidence, maximizing family time by being present. What's your purpose, what are you passionate about? Coaching on specific goals in mind. Fear of not feeling good enough: smart enough, wealthy enough, or Feel like an imposter. Getting the confidence and details so they can take the next step.  What habits are working and which or not?  Big emphasis on clearing out faulty mindsets and getting unstuck.

Tips on time management strategies.  How do you set boundaries with your family so you can pursue the side hustle. Where to get extra time to do the side hustle along with having a family and kids without burning the candle on both ends.  When should you outsource side projects?.

When with your kids, how can you be present with them so family time is optimized?  How can we ask our kids the right questions so they want to share their lives with us.  Read the book How to listen so Kids will Talk.  She mentions modern family dinner etiquette.  Create space that fosters moments so your kids can share about what's going on, think outside the box.. she explains this in more detail.

Have you heard of Shared Reading? (helps creativity and having conversations with kids)  Are fathers important in a kids life? Do you need a nuclear family or is community involvement a beneficial alternative.  How important are family or marriage meetings to staying mentally healthy.  Asking questions with your spouse about goals, happiness etc and keeping those conversations separate from did you take the trash out type.

Everybody needs a ME TOO mindset.  Regardless of your circumstance, there are people meeting together with similar issues and someone else is going through what you are going through to.

Tips and ideas of how to rejuvenate during vacation so you aren't worried about your clinic the whole time. Tricks to unplug ahead of time so half your vacation is spent decompressing.

She mentions a great question to ask people older than you are, especially a grandparent age "What do you wish you knew when you were 30, 40?

Show notes can be found at www.adoctorsperspective.net/23 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Keep track of what your doing so you can compare it later.

Do people who start college really finish and are they better off?

Create space  that fosters moments so your kids can share about what's going on, think outside the box.

Confidence to do what you want, seek a mentor, read a book, get a counselor if necessary.

Dr. Shiloh Catanese is a licensed Forensic Psychologist specializing in sex offender crimes, aka sort of a real life Sweets from Bones, with a Doctorate from Alliant International University in Los Angeles. Her career has taken several paths. From her aspirations for FBI (which she qualified for) to training and facilitating students pursuing her same...

Dr. Shiloh Catanese is a licensed Forensic Psychologist specializing in sex offender crimes, aka sort of a real life Sweets from Bones, with a Doctorate from Alliant International University in Los Angeles. Her career has taken several paths. From her aspirations for FBI (which she qualified for) to training and facilitating students pursuing her same expertise, to consulting with law enforcement agencies and training others about forensic psychology. Her private practice and her main job are both interrelated with consulting sex offender prior to them going to prison and helping the families cope with that same reality. She is CASOMB certified.

She makes a point to say, she is not advocating for these people to get lesser sentences and all that, but prepares them mentally for prison and counsels them so they do not become repeat offenders.

Does counseling happen in prison? Does porn and childhood abuse make it more likely to be a sex offender or is it opportunistic?

How does she deal with such heavy emotional content day in and day out? Can she predict who will become a sex offender or who will do it again?

I was asked what the percent is for repeaters in sexual offenses and I was dead wrong.

She has a Blog about how to take a break from work with travel to avoid the burnout : A Distant Mentality 

Show notes can be found at www.adoctorsperspective.net/22 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Take continuing education, CE, at cool places, cities and countries.

Relationship Advice:
Take hiking trips or other activities together.. something that requires a goal and effort

Text throughout the day and stay connected

Fav Show for now: Danish Netflix Crime Drama: Datia Dakta crime in Denmark

Podcast:
My favorite Murder

Book:

Bryan Allen Fierro Dodger Blue will Fill Your Soul

Apps:
SnapSeed picture editing
Digit financial app that helps you save money automatically
Hopper to let you know the best time to purchase airline tickets

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Billy Sticker of the super successful chiropractic marketing podcasts ChiroCandy joins us today.  We Start with his background as a rare coin seller, a mystery job you have to listen to find out, and his youth ministry passion.  Then we transition to how he developed a calling for chiropractic and why he has devoted this...

Billy Sticker of the super successful chiropractic marketing podcasts ChiroCandy joins us today.  We Start with his background as a rare coin seller, a mystery job you have to listen to find out, and his youth ministry passion.  Then we transition to how he developed a calling for chiropractic and why he has devoted this stage of his life to the profession.

Billy answers the question: how do you bridge being Christian and being profitable? IS money the root of all evil, is greed, is ripping people off, and can you make a buck off of Jesus?

We explore the how and why to author a book as a doctor (Instant Influencer program) as well as his Big Why he helps you do it as a ghost writer.  You have to listen to the explanation of his first book the ABC’s of a Leader. And he takes us through all 7 Principles; A-G.    There are a handful of key principles that successful people do and he was able to find these principles in scripture.

Now he and his wife are doing Facebook ads with click funnels.  Results may vary but we are both huge Russel Brunson fans and with his tutelage.  Billy is knocking it out the park for chiros and at a price point that can’t be beat.  Also he goes through the Red Flags to get you Blocked on Facebook Advertising. Plus what’s a good benchmark on cost per lead. Breakthrough treatments for headache, can’t do before and after pics, can’t do results nor on landing page.

He warns of these vultures preying on chiropractors inexperience and charging …well listen to find out how to spot these jokers.

Lastly, he goes over the ultra creative and super affordable marketing classes he will be teaching on a Carnival Cruise, bring the family. January 18, 2018  $297 for the seminar.

As special you heard it here first, he is beginning to offer a few spots to his 3 in 1 Sticker Total Domination.  I made that name up but it means he helps guide you with writing a book, Facebook advertising for your clinic and then follows up the newly published book By You with actionable ways to create Publicity in your area for being an author.  What’s the point of writing a book and not trying to get maximum exposure.  Billy will show you how.

Shield of Strength Dog Tags and now Weight Plates. Scripture on Jewelry . It’s a good story.

Be thankful and have goals together creates a great relationship with your spouse.

Show notes can be found at www.adoctorsperspective.net/21 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Nothing wrong with an even exchange, just don’t be greedy and that can honor God

Dale Carnegie How to Win Friends and Influence People

Russell Brunson's software ClickFunnels and his books are a must read if you need to market online for patients or online sales. Expert Secrets, DotCom Secrets and

Hawkgrips offer an innovative cross grip pattern on their stainless steel instruments so that they aren’t so slick.  This makes the instrument assisted soft tissue manipulation tools easier on the clinicians hands because they don’t have to grip so hard to keep the tools from slipping.  Twelve tools with all sorts of sizes, patterns, concave,...

Frank Osborne and Mark Butler DPT talks to Dr Trosclair on A Doctors Perspective Podcast

Hawkgrips offer an innovative cross grip pattern on their stainless steel instruments so that they aren’t so slick.  This makes the instrument assisted soft tissue manipulation tools easier on the clinicians hands because they don’t have to grip so hard to keep the tools from slipping.  Twelve tools with all sorts of sizes, patterns, concave, convex angles and more to give you the optimal angles to work on the myofascial issues.

The first sale was in 2012 after two years of product development. He discusses his tragic ski accident story and how that was the catalyst to create these Hawkgrips IASTM instruments.

Fascinating story of how he was kind of forced into offering seminars and his now unique approach to continuing education for his tools versus how most companies approach it. Courses have been given at the white house, walter reed, delta force, Yankees, Mayo Clinic, Cleveland Clinic, Johns Hopkins and more.

Hawkgrips doesn’t want to be another “me too” of products; there are enough kinesio tape products. I only want to produce products that are better than what’s already in the rehab market or something unique. New on the market is a water based emolument called HawkHydro. HawkHydro will make for easy clean up so you can do muscle stim or kinesio tape afterwards.

Take good care of your customers and gain word of mouth- best advertising.  Most proud of the relationships built over the last few years with clients.  His advice on staff: Hire slowly , fire quickly. 

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Dr. Mark Butler DPT works at select medical Novacare. All of his seminars and teaching experience etc are mentioned on the show, so listen to it.

The Technique of Hawkgrips IASTM started as a scar adhesion removal system but now the science is starting to show that it’s a neuromuscular interaction and change that is causing most of the benefits.  The courses are set up as a problem solving course, as well as a technique course to learn how to hold and use the instruments, but practical application is built for you to learn concepts not cookie cutter blueprints.

A big term is mechano-transduction.  A cellular response occurs when we sheer or stress the cell.  The basic peptides of pain or mechano-sensitive.

Mark and I go in-depth into how and why the instruments work, based on science, theory as well as clinical experience.  Movement normalizes, normalization of tissue causes a healing response  (it gets upgraded) , changes in muscle tone balance out and this all equates to getting a much more rapid return to function.  I highly suggest listening to the second half because it’s pretty much some great neurology overview and some new concepts about how manipulating soft tissue creates a neurological change and rewiring the nervous system.

Show notes can be found at www.adoctorsperspective.net/20 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Mention “PODCAST15" for 15% off all orders. Limited Time Only.