A Doctor's Perspective Podcast

Like most people who create a business, Bruce Brown started out in the same profession as a sales person and quickly realized that there are some gaps in the quality of mattresses on the market and saw a niche that he could fill.  Element Mattress, less than one year old, decided to distribute by E-commerce...

Like most people who create a business, Bruce Brown started out in the same profession as a sales person and quickly realized that there are some gaps in the quality of mattresses on the market and saw a niche that he could fill.  Element Mattress, less than one year old, decided to distribute by E-commerce because he was tired of feeling like a piece of meat when a customer enters a brick and mortar mattress store. Plus, you can have 100 mattresses on a showroom floor and the main difference is that they put a different logo and cover.  Bruce said the foam mattress technology is 50 years old and is marketed like its cutting edge.  Well, it’s not and he discusses some of the advances that manufactures have invented and why they choose the types of enhanced foam they did.  Mr. Brown explains the story of how the products they launched were developed and why they choose predominately the chiropractic profession as the spokesman and salesman for the company. 

If you were ever interested in answering the patient’s question, “What mattress should I buy?” then take a listen.  They have an 18 inch display model showcasing the materials and a compensation plan for offices interested in selling them direct to the patients. Reach out and mention you heard about it on A Doctor’s Perspective Podcast.

As usual, the last 2/3 rd of the interview goes into more marketing, staff questions,  personal conversation about relationships, maximizing your time with children (being present), podcasts, books and more.  His tip on how to get kids to provide an answer and dialogue to, “how was your day at school.”  The quality of the questions we ask are more important than the quality of things that we say.  Think of two things to be grateful for prior to getting out of bed is one of his keys to starting the day off right.

Sleeping hot and creating a crater in the bed at night are two of the main problems they seeked to remedy.  The Element Mattresses hold up over time and the mattress cover fibers are handmade and quilted to wick heat away.   You get a 100 day sleep guarantee, free shipping on returns.  Their newest offering is a patented   qtech 29 fiber paired with copper fibers built into the cover. Bruce  mentioned looking at research, some of it on benefits to animals, about the potenetial healthy properites copper  can bring to us.  Developing copper into the sheets (not just the cover) is in the works as well as a cooling device to make any mattress more temperature comfortable.  He spent a lot of time with non-profits and actually gives product returns to non-profit  organizations.

 Show notes can be found at www.adoctorsperspective.net/14 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

 PODCASTS

Good Dad Project Podcast Larry Hagner

MFCEO Project  Andy Frisella

Gary Vaynerchuk

Mike Rowe  The Way I heard It

Marketing Over Coffee John Wall and Christopher Penn

BOOKS

Third Circle Theory  Pejman Ghadimi self awareness and continue to foster that

David Marcarian, creator of the Myovision scan, got his undergraduate degree in physics and a master in psycho-physiology. Learn how he discovered and implemented surface EMG during his NHA grant and NASA employment at age 26.  It’s a great story about jets, science and removing electrical interference and stumbling upon creating a device that can...

David Marcarian, creator of the Myovision scan, got his undergraduate degree in physics and a master in psycho-physiology. Learn how he discovered and implemented surface EMG during his NHA grant and NASA employment at age 26.  It’s a great story about jets, science and removing electrical interference and stumbling upon creating a device that can be used to measure muscle and nerve excitability or lack thereof.  The company has advanced over the years and has dynamic range of motion device to measure range of motion but also is able to measure if muscles are firing in the correct sequence, DynaROM . This way you can tell if someone is bending over and faking a muscle injury or if it is real.  His device is in the AMA book as a standard for measuring range of motion and it correlates .99 with VAS score.  State of Florida tried to disprove the technology which would have had far reaching consequences on the chiropractic profession but David won all the way to the Supreme Court which is all documented here.   Myovision is being used a lot by physiatrists and chiropractors and his other flagship product Proformavision is used in twelve hospitals.

DynaROM is for objective data and the sEMG is to help keep patients focused on function versus symptoms by showing objective data on how they are progressing. Objective data is more important than dogma.  However, just because you can’t measure something doesn’t mean it does not exist, it’s a real phenomenon: he learned that from NASA.  They found that after 10 seconds post adjustment muscle activity was reduced by 30 percent.

He will be featured as an expert witness on the new FOX show: You the Jury.

Remember, Individual differences are the norm. Students don’t be afraid to jump into the personal injury arena of patient care. Health fair screening tip: let the patient tell you what the myovision scan shows.

He raced Corvette Z06 and holds a record, destroyed the Ferrari and was challenged by the Porsche club. Marcarian also crashed at 158 mph, videos are on his site. Plus a secret passion of his that you have to listen to too find out. It will blow your mind... around minute 49-51 ish.

Show notes can be found at www.adoctorsperspective.net/13 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Google Keep app : puts his ideas in their.
Emyth for Chiropractors  Frank Slovensky   all of his management company materials are at sidecaredge because he passed away a few years ago

[email protected] or [email protected]  DynaRom MyoVision   USA 1.800.969.6961    if outside USA  Ryan 206.448.3464

Show notes can be found at www.adoctorsperspective.net/13 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Travel Tip

Dr. Michael DiMarco is a doctor of chiropractic, speaker, co owner of Shredz Supplements https://shredz.com/, has an ultra successful three year old multi disciplinary clinic in New Jersey, is the host of the new podcast SoulAbility  http://www.soulability.com/ (launches feb 25, 2017) and author by the same name (in the works as of the publishing date)....

Dr. Michael DiMarco is a doctor of chiropractic, speaker, co owner of Shredz Supplements https://shredz.com/, has an ultra successful three year old multi disciplinary clinic in New Jersey, is the host of the new podcast SoulAbility  http://www.soulability.com/ (launches feb 25, 2017) and author by the same name (in the works as of the publishing date).

He has a few mantras that he runs his business by: move better to live better, understand why are here to fix functional reform, people over procedures, commitment over currency, and perspective is reality. Listen to the show if you want an explanation.

Soul Ability podcast and the book project are about helping people get on the right path, physically and spiritually to live your full human potential. Dr. DiMarco wants to help people be the best they can be and unlock their potential.  For anyone how signs up for his email list, he will donate a meal to feed an animal because of the positive role animals have had in his life.

Your goals need to be about a bigger mission, “the why” do you do things. What’s the purpose of that actual goal? Material possessions can be a marker that you hit certain millstones but it won’t sustain you. Money is a good measurement tool but its not the ultimate goal

Dr. Michael gives advice on how to get involved with local athletes.  He recommends students get a mentor or a coach that you can really learn from so you can make the learning curve quicker.

To have more balance, you have to trust more people.  Work life integration is more important than trying to balance it.  if you integrate both so that work is on purpose then a vacation just amplifies life even more. Make your vacations meaningful; learn something while you are there.

Show notes can be found at www.adoctorsperspective.net/12 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

He will speaking August 21st at Rythmia in Costa Rica

He mentioned an Acupressure Mat that looks like a bed of nails, I took the liberty of finding this one. and meditation with Wim Hof particularly his meditation10 week course. Here are two of his books: The Way of The Iceman and Becoming the Iceman

Podcast:  Louis Howes asks great questions and is able to really get his guests to open up. Louis Howes  has a top 100 podcast in the world and does podcast coaching.

Tim Ferriss   and Joe Rogan  really don't need an explanation. However, if you haven't heard of these two, especially Tim, click over and take a listen...

Our fabulous guest today is Paula Johns Doctor of Optometry.  She studied at University of Alabama at Birmingham and is currently finishing her masters of Public Health in Epidemiology at Harvard. Yes, that Harvard. The program is 3 weeks on campus in the summer with the rest being online learning.  She has a passion for...

Our fabulous guest today is Paula Johns Doctor of Optometry.  She studied at University of Alabama at Birmingham and is currently finishing her masters of Public Health in Epidemiology at Harvard. Yes, that Harvard. The program is 3 weeks on campus in the summer with the rest being online learning.  She has a passion for research especially in diseases that could be prevented, like diabetes.  Long term Dr. Paula may go into hospital administration, Chief Optometrist or applied research.  Currently she enjoys being a practicing optometrist as well as the Residency Director.

Before graduating, students need to learn time management with patients as well as knowing which tests to order for different conditions.   You can’t order everything.  Doctors, make sure you schedule down time otherwise time will get away from you and the burnout happens.

Show notes can be found at www.adoctorsperspective.net/11 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

Zaditor or a non preservative or disappearing preservative eye drop like GenTeal or TheraTears is handy for dry climates.

Bodum French Press: cheap and delicious , just don’t drink the last two sips

Urban planning book called Happy City Transforming Our Lives Through Urban Design, Charles Montgomery : is her recommendation.

Doc scanner.  Take a picture (receipt, file, paper) and coverts it to a pdf

Tristan ChiroSushi  Schaub talks about the first annual ChiroSushi Summit in Las Vegas.  The chiropractic summit is all about marketing, communication, practice management and personal and professional development.  It’s not tied to any specific school or dogma so they cut through a lot of the red tape that goes on behind the scenes in most...

Tristan ChiroSushi  Schaub talks about the first annual ChiroSushi Summit in Las Vegas.  The chiropractic summit is all about marketing, communication, practice management and personal and professional development.  It’s not tied to any specific school or dogma so they cut through a lot of the red tape that goes on behind the scenes in most seminars. Tristan say you will go home with game plans, strategies and growth hacks that will satiate you for at least 6 months and hopefully increase your practice and decrease your overhead. 

Whether straight or mixer style chiropractor this seminar will teach you new marketing strategies from some of the brightest in the field, as well as offering some continuing education credits.  The line up of 25 speakers will encompass big names like Grant Cardone, John Sung Kim (five9 sold for over 300 million: Doctor Base) Charles Ward, Liam Schubel plus many more (Jim Chester and Ryan Bones … also on this podcast). 

Fifty percent of the speakers will be chiropractors and the other half will be outside the profession- massive entrepreneur speakers.  Some of the speakers will have things to offer and some wont: that way it’s not a bunch of sale pitches all day.  Sunday will be social media training with facebook pixel, retargeting, consistency and marketing to other doctors. May 3-7th, 2017 are the dates for the First Annual ChiroSushi Summit: buy tickets here.

Tristan is a certified google adword expert as well as niche LinkedIn marketing.  He says humor memes will be popular.  He discusses on the show about a successful meme posting campaign that after just one year got 3500 followers  and brought in 29% of the clinics patients. 

Tips on building a tribe that will follow you anywhere in town.  What is smart spending on Facebook? What is your goal? What is a good number of followers on social media?  Should you or should you not friend patients on facebook.  What to do if patients ask you medical questions on social media? How should I allocate my advertising budget? 

What is bounce rate, advertising on competitors name and what are the key essentials for an optimal webpage for google?  What role does your picture have on your site? How to harness testimonies for better conversions?

Lays out how to take vacation if you are a hardcore grinder and hustler. 3 top ways to Optimize your marketing message in the last 10 minutes of his interview.

Show notes can be found at www.adoctorsperspective.net/10 here you can also find links to things mentioned, the Travel Tip and the interview transcription.

The chirosushi summit is all about marketing, communication, practice management& personal and professional development.

Rand Fishkin for SEO training.  AppSumo is another amazing place to find tech training. What is the best SEO plugin for Wordpress sites?  Learn his magic formula to know if your SEO is converting.

The Ringer: Bill Simmons  sports and pop culture

James Altrichter

Ep 10 tristan talks google search, proper website, pixels more and more.

Noah Kagan with appsumo and his new podcast OKdork (groupon mets entrepeanuer mets cool new tools). Grum and Canva got their start on appsumo.

Inspired Chiropractor Shawn Andrews podcast, Beau Pierce Doctor Beau podcast