<p>On this episode of RaboTalk's Growing our future, host Blake Holgate is joined by farmer Fraser McGougan. Fraser, chair of DairyNZ's Climate Change Ambassadors, and his wife Katherine own a dairy farm in the Eastern Bay of Plenty and were winners of the Bay of Plenty Farm Environment Awards Supreme Award in 2019.</p><p>This episode focuses on understanding what is in your control as a farmer when it comes to on-farm emissions, and what levers or actions farmers have at their disposal now to help. Blake and Fraser discuss Fraser's farming career and current operation, when and how his on-farm sustainability journey began, and the drivers behind this journey; Fraser's key actions in addressing on-farm sustainability, especially in relation to nitrogen, feed and animal management, and electricity; and the Climate Change Ambassadors and step change programme. Fraser shares his vision for his farming operation for 2030, and the industry as a whole in thirty years' time.</p>

On this episode of RaboTalk's Growing our future, host Blake Holgate is joined by farmer Fraser McGougan. Fraser, chair of DairyNZ's Climate Change Ambassadors, and his wife Katherine own a dairy farm in the Eastern Bay of Plenty and were winners of the Bay of Plenty Farm Environment Awards Supreme Award in 2019. This episode focuses on understanding what is in your control as a farmer when it comes to on-farm emissions, and what levers or actions farmers have at their disposal now to help. Blake and Fraser discuss Fraser's farming career and current operation, when and how his on-farm sustainability journey began, and the drivers behind this journey; Fraser's key actions in addressing on-farm sustainability, especially in relation to nitrogen, feed and animal management, and electricity; and the Climate Change Ambassadors and step change programme. Fraser shares his vision for his farming operation for 2030, and the industry as a whole in thirty years' time.

A Farmer's Perspective: Reducing GHG Emissions On-Farm with Fraser McGougan

RaboTalk’s Growing our future is all about equipping New Zealand’s farmers and growers with the knowledge to support resilient farming systems for the future. Using insights gathered from Aotearoa and across the world, Rabobank’s team of experts and connections offer up informed opinions and healthy discussion on the future of farming, and how to adapt farm strategies and systems to ensure our farms thrive in a fast-changing world. 



Disclaimer: This podcast has been prepared by Rabobank New Zealand Limited and Coöperatieve Rabobank U.A. (New Zealand Branch) (Incorporated in the Netherlands) (collectively referred to as ‘Rabobank New Zealand’). The information and opinions contained in this publication have been compiled or arrived at from sources believed to be reliable, but no representation or warranty, express or implied, is made as to their accuracy, completeness or correctness. This publication is for information purposes only and is not, and should not be construed as, an offer or a commitment by Rabobank New Zealand to enter into a transaction. This information is not professional advice and has not been prepared to be used as the basis for, and should not be used as the basis for, any financial or strategic decisions. This information is general in nature only and does not take into account an individual’s personal circumstances. All opinions expressed in this publication are subject to change without notice. Rabobank New Zealand does not accept any liability whatsoever for any direct, indirect, consequential or other loss or damage howsoever arising from any use of this publication or its contents or otherwise arising in connection therewith.  This publication must not be reproduced or distributed without the prior written consent of Rabobank New Zealand. © 2026 Rabobank New Zealand Limited and Coöperatieve Rabobank U.A. (New Zealand Branch) (Incorporated in the Netherlands). All Rights Reserved.

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RaboTalk’s Growing our future is all about equipping New Zealand’s farmers and growers with the knowledge to support resilient farming systems for the future. Using insights gathered from Aotearoa and across the world, Rabobank’s team of experts and connections offer up informed opinions and healthy discussion on the future of farming, and how to adapt farm strategies and systems to ensure our farms thrive in a fast-changing world. Disclaimer: This podcast has been prepared by Rabobank New Zealand Limited and Coöperatieve Rabobank U.A. (New Zealand Branch) (Incorporated in the Netherlands) (collectively referred to as ‘Rabobank New Zealand’). The information and opinions contained in this publication have been compiled or arrived at from sources believed to be reliable, but no representation or warranty, express or implied, is made as to their accuracy, completeness or correctness. This publication is for information purposes only and is not, and should not be construed as, an offer or a commitment by Rabobank New Zealand to enter into a transaction. This information is not professional advice and has not been prepared to be used as the basis for, and should not be used as the basis for, any financial or strategic decisions. This information is general in nature only and does not take into account an individual’s personal circumstances. All opinions expressed in this publication are subject to change without notice. Rabobank New Zealand does not accept any liability whatsoever for any direct, indirect, consequential or other loss or damage howsoever arising from any use of this publication or its contents or otherwise arising in connection therewith. This publication must not be reproduced or distributed without the prior written consent of Rabobank New Zealand. © 2026 Rabobank New Zealand Limited and Coöperatieve Rabobank U.A. (New Zealand Branch) (Incorporated in the Netherlands). All Rights Reserved.

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A Farmer's Perspective: Reducing GHG Emissions On-Farm with Fraser McGougan

A Farmer's Perspective: Reducing GHG Emissions On-Farm with Fraser McGougan

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