In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the industry, the process of conducting effective research, and the significance of insights versus observations. The conversation also touches on innovation in the outdoor industry and the need for a consumer-first approach in research and product development.

 

Key Topics Covered:

• Consumer research is essential for understanding consumer needs.

• The product creation process starts and ends with the consumer.

• Effective research can lead to innovative products.

• Insights should guide marketing strategies and product design.

• Observations provide factual data, while insights reveal deeper understanding.

 

About the Backcountry Marketing Podcast

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 This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. Enjoy this episode and discover other resources below:

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