Really happy I got to do this chat with my man Jordan Palmer, former Redskins QB, chatting social tactics - really focusing in on what you're trying to do on a platform, what your business goal is - sell? grow? Knowing this answer will help you define your social strategy. I also double down on why being the number 13 person at Facebook instead of the number one is so valuable & really put into perspective why enjoying what you do is such a game changer.