In this episode, HBW Insight chats with UK PR firm Kaizo’s associate director Kerry Lennox about consumer healthcare marketing in the post-pandemic context. With consumers bombarded by healthcare messaging and increasingly anxious about their health and wellness, Lennox explains how OTC firms can play a key role in supporting them to self-care responsibly. With trust shifting away from governments and scientific experts towards frontline healthcare professionals like pharmacists, OTC brands are becoming more important to consumers, helping them “tune back in” to science-based health and wellness while supporting this crucial part of the healthcare ecosystem.