When I'm on, I'm on. Last week in Bucharest, Romania was one for the books. The guys at Brand Minds really know how to turn it on and boy was there some energy in that room. It doesn't matter about what ISN'T a play, or what you wish could be happening in your field - all you can do is react to what the best play or network or tactic is actually relevant in your field. That's all. If you're strapped for time, at least make sure you tune into the Q&A. I talk about how I trade my attention, how I push my teams to think outside the box of what their clients think is the correct move, and how I boost positivity and optimism in my companies. Enjoy this one guys because it's HUGE.