Loved loved this keynote in Denmark, focused heavily on making sure you're aiming for where the lowest priced attention is to get your message out - putting your messages in social media, instead of TV commercials. Some great Q&A here too, elaborating why every company that's advertising on social should be thinking of themselves as an entertainment company, putting out content at scale and driving customer interaction with that. Give this keynote a deep listen, because there's some fire here. <3