Complete FIRE coming out of this keynote and Q&A at Oslo Business Forum. This event started out with a Keynote, leading into a Fireside chat, eventually finishing with a live audience Q&A straight through. We discuss why and how the traditional ad world interfaces with the largest companies in the world, using old ad sales methods that they make massive margins on (TV, programatic ads), and the dive into where my confidence, business strengths and insight comes from. Seriously fire Q&A section here - you guys are going to love this one <3