You’re only as good as your last at-bat. The way you made your money yesterday is the last thing you should care about. The landscape of sales in our society has changed fundamentally over the last few years.  Utilizing social media to directly contact key individuals in B2B companies is KEY to helping drive your sales strategy. Identify them, contact them, and provide them value. There’s a story in here DIRECTLY related to this strategy, converting them into a paying client. Lots of good Q&A in here - give it a listen 😉. Whether you’re loving or hating my podcast, I’d LOVE if you could give it a rating on iTunes. THANK YOU !!