A diamond may be forever, but a synthetic one is too. And so begins the ongoing debate between natural and lab-grown diamonds—stones with virtually identical chemical properties but very different back stories, marketing approaches and customer bases.

In this podcast for Retail Rx, Lauren Parker, director of Fairchild Studio, chats with Stephen D’Aquila, senior vice president, Hilco Valuation Services, about lab-grown and natural diamonds, and how geopolitics, tariffs, shifting consumer sentiment and other factors are impacting the appeal of these beautiful, and sometimes controversial, stones.

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