A legal loophole let some Japanese Akaushi Wagyu cattle into the US and kicked off a wild ride for what is now HeartBrand Beef in Texas. Rancher Jordan Beeman dishes on the business, the bigger business of beef in the US, the mentality of small vs large ranchers, the Big Four meat processors, and the bottom line. Jordan is full of HOT TAKES that you will not find anywhere other than the ranch and OBIE. So tune in and get yourself up to speed on your beef. 

To find Jordan and to order some HeartBrand Beef, look here. 

One Bite is Everything is the podcast formerly known as Talk Farm to Me (2019 to 2024)
 

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One Bite is Everything Production Credits

Production: Dana DiPrima and Sonia Dhillon

Sound Design & Original Music: Russell Chapa www.chapamusic.com