Fox’s target market for his guns was the well-to-do and his first guns were based upon a graded system. The company advertised his guns as “the finest guns in the world” and Fox believed it. His company set up booths at the big shooting competitions in hopes of drawing the right customers. Probably the most famous Fox gun was a gift to Teddy Roosevelt after he left office and went on African safari, an elaborate FE Grade. Of this gun, Roosevelt praised in a letter to Fox: “I really think it is the most beautiful gun I have ever seen.” No doubt, Ansley H. Fox swung for the fences!

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