In this episode of Full Cycle, Matt DeWolf sits down with Alex Jekowsky, founder and CEO of Cents, to discuss the company's recently closed Series C funding round, The round finalized at $140 million, and it is the largest outside investment the laundry industry has seen.

The conversation covers what this capital signals about the state of the industry, how Cents plans to deploy the funds, and what operators at every scale should be paying attention to. Matt and Alex dig into the data Cents has gathered processing over $1.5 billion in annual payments across more than 4,500 locations, and what that data reveals about how the best operators run their businesses. They also discuss the rise of private equity in laundry, why consolidation should not be feared, and how independent owners can use agility as a competitive edge.

Thanks for giving us a turn.