In this episode of First Chair, PSIA-AASI CEO Jeffrey Lifgren and Board Chair John May sit down with host George Thomas to share their perspectives on leadership, priorities, and the future of the organization.

John reflects on his journey from teaching at Mount Hood to serving as Board Chair, highlighting the experiences that shaped his career and his passion for supporting instructors. Jeff outlines the National Board’s strategic priorities for the year ahead: stabilizing IT systems, supporting regions and members as valued clients, and driving decision-making with reliable data.

Together, they discuss how the organization is shifting toward stronger collaboration with regions, recognizing them as the experts in delivering on-snow education and guest experiences. They also talk about the importance of community and self-development, the evolving role of member schools, and how new communication and survey efforts will help bring the entire membership along on this journey.

Tune in for an inside look at how PSIA-AASI leadership is laying the groundwork today to deliver a stronger, more connected member experience in the seasons ahead.