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A People's Guide to Publishing episodes
- Episode 229: Who is your reader?
The first step of writing a book is figuring out who will read it. What else are they interested in? What attracts them to those things? What implicit assumptions are operating in how you think about people that will read your book? How are they harming you? How will they serve to determine the demographics of your reader? This week, we tackle all of this and more.
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Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catal...
Get the workbook: https://microcosmpublishing.com/catal...
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0...
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************10 min - Episode 227: Bookstore Solidarity Project: The Raven Bookstore of Lawrence, Kansas
Each month we feature a new bookstore that we operate in solidarity with. This month it's the Raven, a classical bookstore of many reboots, owners, and iterations. The Raven is now worker-owned and specializes in supporting its local community, while providing a safe space for people in risk and a series of local and national marketing initiatives. We talk to co-owner Chris this week on the pod!
26 min - Episode 228: How Do You Get A Job in Book Publishing?
This is the question that just about everyone actually wants the answer to, beneath all of their qualifying questions: where are the jobs in publishing? Where is my job in publishing? So this week on the pod, we unpack the leverage of jobs, how to prepare yourself with job skills, and making yourself attractive in the workforce. Hint: it's not about being pointy-headed.
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Get the book: https://microcosmpublishing.com/catalog/books/7504
Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************11 min - Episode 226: How Do I Protect Bookstores? (with Danny Caine)
Every trip out of the house results in sad looks from strangers about how nobody reads anymore or how the bookstores are all gone. It's not uncommon for us to tell people about thriving indie bookstores in their own towns and how sales at independents are up with more stores since 2007! This week on the pod, we welcome back Danny Caine to talk about his brand new book How to Protect Bookstores (and Why)!
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Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************46 min - Episode 225: How should you utilize Profit & Loss Statements?
For most publishers, profit and loss statements are either an afterthought, something they "don't have time for," or a ritualistic capitalistic enterprise that they want nothing to do with. This week on the pod, we feature an extra-long episode about how to learn from them, what they can be best utilized for, and how to sort out the information from success or failure to do it better next time.
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Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************1 hr 8 min - Episode 224: Do Smaller Publishers Have Different Economic Models?
Much ink has been spilt over the illusion that big publishers have different economic models. The reality is that larger publishers benefit from scale but the economic models are the same. What does that mean? More books gets more access and streamlines costs and departments, but when it comes down to each book, well...check out this week's episode!
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Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catal...
Get the workbook: https://microcosmpublishing.com/catal...
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0...
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************9 min - Episode 223: How Can Publishers Expand Adult Reading?
You can read many academic articles about the need to get more people reading and how wonderful this would be for critical thinking and education. But most publishers focus on fighting over the exact same shelf space at the exact same stores. So this week on the pod, we talk about how to reach new people with your books and turn them into readers!
************Get the book: https://microcosmpublishing.com/catalog/books/7504
Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
8 min - Episode 222: Why make masturbation graphic? An interview with Vic Liu
Vic Liu's Bang! delivers a walloping dose of information about masturbation; probably more than most readers have ever thought about it. And we think that considering it in more depth is a good thing. So this week we talk to Vic about what led her to pursue talking about these things in public.
36 min - Episode 221: Queer Affirmations (an interview with Joe Carlough and Ally Schwed)
It started as a joke at the kitchen table at 7 AM before AWP. We were looking at the many books of "helping sayings" that really didn't say anything at all besides repeating unhelpful wisdom of olde. We realized how heterosexual these platitudes were and before long Joe announced "I'd love to write the queer version of this book!" and here we are, less than two years later!
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Get the book: https://microcosmpublishing.com/catalog/books/7504
Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************39 min - Episode 220: How do we solve Publishing's Biggest Problem?
Last week we presented to you the biggest problem in publishing. So this week, we present the solution. Yes, the industry is very crowded but people are reading more and buying more books than ever and willing to spend more on those books. It's downright a fantastic time to be a book publisher. This week we look at how to excel!
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Get the book: https://microcosmpublishing.com/catalog/books/7504
Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************10 min
About A People's Guide to Publishing
From the publisher's feed
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested…
methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.
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