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A People's Guide to Publishing episodes
- How to Design a Book CoverJoe Biel and Elly Blue draw upon 24 years of publishing and selling millions of books in order to explain what goes into designing a successful book cover.
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Get the book: https://microcosm.pub1 min - Your Book's Print RunMetaData is one of the more confusing aspects of publishing a book, even for industry "pros." This week Elly and Joe dig deep into the semantics of the dishonesty from inflating print runs and whether that's right for you or not.
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Thank you for enjoying A People's Guide to Publishing!
Get the book: https://microcosm.pub11 min - How to Sell BooksToday on the People's Guide to Publishing, #vlogcast, Joe Biel and Elly Blue talk about #booksales, with a focus on Quimby's Bookstore as our muse. When you start, you're happy to sell to anyone but we're going to learn our Ps & Qs today.11 min
- Author EventsThis week, we explore author events: what is their purpose? How do they work? What are best practices? What is involved?14 min
- Marketing Fiction vs. NonfictionThis week on the People's Guide to Publishing vlogcast, Elly and I compare fiction to nonfiction and see if the claim that marketing fiction is different from marketing nonfiction holds up!
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Get the book: https://microcosmpublishing.com/catalog/books/366313 min - Dr. Faith Harper's Unf*ck Your Intimacy at Powell'sDuring 2019 Snow Panic Portland, Dr. Faith Harper appeared at Powell's City of Books to promote her #1 book Unf*ck Your Brain as well as her brand new Unf*ck Your Intimacy and Coping Skills.57 min
- The Unbearable Whiteness of Publishing with Samm SaxbyThis week on the podcast we discuss everyone's favorite and least favorite topic, the demographics of publishing—specifically race and racism. Why are things the way that they are? How is this holding back the industry and sales?56 min
- Curate Your NicheBased on frequently asked questions from our audience and a workshop at PNBA, publishers Joe Biel and Elly Blue teach the value of not trying to be all things to all people or nonfat plain yogurt.41 min
- Ayun Halliday, author and performance entertainer!A longtime relic keeping New York's history alive and worth visiting, Ayun Halliday talks self-confidence, looking to yourself, chasing your passions, and creating the plays, books, and zines of your dreams.46 min
- Mari Naomi talks what publishing success takes, identity politics, andAfter "toiling in obscurity for fifteen years," Mari Naomi published Kiss & Tell with Harper Perennial in 2009. She talks candidly about her career, the internal feelings of never knowing if someone is successful in publishing or not, and some of the wildly inappropriate reactions that she received throughout her career.1 hr 14 min
About A People's Guide to Publishing
From the publisher's feed
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested…
methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.
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