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A People's Guide to Publishing episodes
- How Should Publishers Respond to Coronavirus?There is much panic about the economic impact of coronavirus on the book industry. So this week we take a look at how publishers can respond and rise up to continue to thrive during this complicated time.14 min
- How To Make a Profit & Loss Statement#Publishers frequently ask us how to create #profitandloss statements and this week on the #podcast one asked us how to manage one for #Kickstarter. Here's a link to create your own: https://docs.google.com/spreadsheets/d/1EEs9aXSUk_XX0VL63WO3RRa9qAcdmqC_qzzmAflCOQc/edit#gid=53586138410 min
- Is the educational market bigger than all others combined?We frequently meet publishers who truly don't understand how big the global book market is. In fact it's the third largest part of the $1 trillion/year entertainment industry worldwide. In this episode we compare how many of those books sit on shelves in locked rooms versus how many reach readers' hands.14 min
- What do you think about Bookshop.org?A viewer asked us for our opinions on the new website supporting independent bookstores, Bookshop.org and so we discuss feelings, views, relative power, strategy, leverage, and relationships within the industry that might help to frame this issue7 min
- Where Can I Sell Books?Every week we meet authors and publishers who only think of Amazon or bookstores as the places to sell books. So today we're going to look at all of the various places that you can sell your book!15 min
- How To Write and Develop EroticaAfter 24 years, Microcosm is going in a new direction—and it's queerer and smuttier. That's right, our latest gooey joy is Queering Consent, a series of books and zines celebrating the various ways that people yum on each other.55 min
- How to Develop a BookOnce upon a time at a big five publisher far, far away, a book was published. But it was made to look like it was about how weddings made women happy. A decade and a midlist press later, the book took a new shape and form.10 min
- What We Learned at Winter Institute and Las Vegas MarketWe just returned from the American Booksellers Association nat'l show, Winter Institute. And from there it was straight to the Las Vegas Gift Show. Here's what we learned at each one!17 min
- Wherein We Review Our Annual Reports2019 was a year of tremendous growth for Microcosm (55.77% to be exact) and we've split open our numbers to talk about how we did that, what it means, and what comes next!13 min
- How Should A Publisher Use Kickstarter?This week on the pod, we walk publishers through Kickstarter, its usefulness, the stigma, and how to get the most out of it!9 min
About A People's Guide to Publishing
From the publisher's feed
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested…
methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.
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