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A People's Guide to Publishing episodes
- What Can a Publisher Do in the Time of COVID?When the bookstores closed up shop, the publishers suddenly lost their ground troops. What should publishers do to promote their newest titles? Here's what we did!10 min
- How did these books get published?One of the most frequently asked questions of us are how authors have successfully approached us to get their books published. Here are two of those stories and some ideas about how to get published yourself!13 min
- What are Advance Reader Copies?You've seen them floating around bookstores and in freeboxes! Perhaps you've received them to review! This week, we explore the purpose, benefits, and costs of Advanced Reader Copies (ARCs) and how they serve the industry!12 min
- What is Book Marketing?Book marketing is that dirty phrase with an innocuous meaning: what allows the book to reach its audience. This week we walk through some examples and best practices to make sure that you are getting read by and reaching the people who want to read your books!13 min
- History Lesson Part TwoOver the past 25 years, Microcosm Publishing has come to sell millions of books, against all odds, and seemingly by accident. This week we explore what the motivations, key decisions, mistakes, and underlying factors were that led to this success and becoming a proper "Midlist" publisher.16 min
- How do publishing supply chains work for books?We frequently meet authors who don't understand all of the things that can go right or wrong between the time that a book is acquired and found on a store shelf by a hapless reader!15 min
- How Does My Press Join the Revolution?Over the past 25 years it's been awkward to watch how publishers try to paint themselves as plain enough for all people. The events of the past year have demonstrated the timeliness of expressing our values. Rather than trying to avoid having stances on issues, modern publishers are succeeding by aligning themselves with modern movements.12 min
- What happened to chain bookstores?When most people think of bookstores, they think of the corporate chains. But yet, that's only 25% of the bookstores in the U.S. at this point. What happened?13 min
- How Is Fair Competition Ensured in Publishing?We frequently talk to publishers who do not realize that publishing is quite a bit more legislated than they realize. So this week we explore that and what is required of publishers by the Robinson-Patman Act!10 min
- How much does it cost to make an ebook?People are often shocked to learn that ebooks comprise a mere 8% of book sales. Consumers are often under the impression that it costs much less to make an ebook than a paperback so we explode these rumors this week!11 min
About A People's Guide to Publishing
From the publisher's feed
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested…
methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.
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