The IAB UK Podcast

A policy special with Lucy Powell MP & Sarah Lester


Listen Later

Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ecosystem is benefiting communities - and what more can be done to maximise this.

 

Lucy Powell (MP for Manchester Central and Leader of the House of Commons) and Sarah Lester (Editor of the Manchester Evening News) both spoke at the event and, in this special episode of The IAB UK Podcast, they sit down with Sinead Coogan Jobes (Head of Policy & Public Affairs at IAB UK) to share their thoughts on the role of the regional press in a digital-first landscape, what it has to offer advertisers, and how further growth can be unlocked.  


The findings from the IAB’s roadshow and the recommendations we’re making to Government off the back of it are laid out in our latest report ‘Powering Up 2025’, available here: https://www.iabuk.com/news-article/powering-2025-recommendations-help-smes-unlock-power-digital

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The IAB UK PodcastBy IAB UK


More shows like The IAB UK Podcast

View all
Football Weekly by The Guardian

Football Weekly

2,483 Listeners

Table Manners with Jessie and Lennie Ware by Jessie Ware

Table Manners with Jessie and Lennie Ware

1,606 Listeners

Happy Place by Fearne Cotton

Happy Place

1,086 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

38 Listeners

Katherine Ryan: Telling Everybody Everything by kathbum

Katherine Ryan: Telling Everybody Everything

592 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

967 Listeners

The Overlap by The Overlap

The Overlap

225 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,028 Listeners

The News Agents by Global

The News Agents

909 Listeners