This was a fire keynote that I gave in Amsterdam a few weeks back to the Bookings.com crowd. One of the main themes here is why you should always keep Dying on your own sword in the back of your mind. As long as you keep this theme constantly in mind, and are doing this for yourself it keeps you at the top of the crowd. Another big theme here is practicality. If you're too far behind on emerging platforms and networks, you're not practical because you're not taking advantage of the massive potential there is to grab onto new audiences. I loved this one, and I hope you do too ;)