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A psychologist's advice for brands dealing with the pandemic
Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2727 ratings
Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.
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