Some great notes in this Q&A, starting off with the difference between working hard, working smart and building a life that you want to live, instead of following directly in someone's footsteps. We also jump into testing and trying new things vs going for what's tried, true and proven- with the example being Facebook ads, as well as my opinion on risk, something involved in almost every move that one can make towards building a business. Some great tactical questions here that I know you'll love <3