Small business owners, this one is for YOU. The questions here stem from the BioGuard conference I spoke at a few months back and boy were they fire. If you're a small business and you're looking to grow locally then it's a no-brainer that you need to harness the huge amount of tools sitting in front of you. In this one we cover questions relating to where to get started with social media (hint, Facebook Ads and down and dirty customer data) and why you NEED to learn to build social strategies into your existing markets. Provide value and keep attention by adding to a conversation - not just jumping straight into “WE SELL THAT!” mode.  Would love to know what you guys think about this one !!