Document, don't create. This is one of my all-time theses, because it's the foundation that I built my brand on. I wasn't "creating" wine library TV, I was documenting myself. I'm documenting every day, between Dailyvee, my podcast and every one of my channels because it so accurately displays my passions, my strengths, my life, and my ideals. This is a powerful one, don't skip it ;)