A SEAT at THE TABLE: Helping business leaders grow their influence

Most companies understand that we need to be able to tell the story of what we do to our customers.

However it turns out that there are powerful advantages to being able to communicate our story to our own team members.

In an era where businesses are facing daunting challenges on the home front - from recruiting top talent to retaining the people they have - as well as managing to boost diversity and team work - communicating mission and values is foundational.

The question is, how can we do this effectively, while also running a profitable, competitive business?

Today we are joined by the dynamic Martha Marchesi, CEO of JK Design, a full-service, women-owned creative agency that helps companies create and communicate powerful brand stories to their customers, partners and employees.

Martha is a Madison Avenue veteran where she crafted targeted, award-winning creative campaigns at legendary shops such as Young & Rubicam, Grey, Saatchi and Saatchi, and Della Femina.

A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding.

In this podcast, Martha will be talking about:

• The importance of developing an 'employer brand'.
• How leaders can create those traditional bonds amongst colleagues who are working off-site.
• How management can more effectively retain and motivate talent in an of ‘Quiet Quitting’.
• How to overcome some of the biggest challenges in implementing DEI (diversity, equity and inclusivity) initiatives in your company.

USEFUL LINKS:

Connect with Martha Marchesi:  https://www.linkedin.com/in/marthamarchesi/

JK Design website: jkdesign.com

Asianet Consultants:  https://asianetconsultants.com

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THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

A growing number of companies struggling to cope with the many seismic shifts that are rocking global markets.  

In good times even poor leadership can keep the ship afloat.  But more turbulent times calls for enterprises to rethink their leadership.

However knowing you need to double down on finding the right people to lead your business - and actually defining what kind of talent you need to get the job done - is more challenging than it seems.

It’s led to a new way of looking at who might be the right people, and what might be the right personality traits and experience to take your organization from where it is to where you’d like it to be.

I’m Jane Singer and thank you for joining me here on A Seat at The Table. - and being part of our global community of industry leaders.

Today we have the pleasure of having Robert Jordan join us.

Robert is co-founder and head of the leadership team at InterimExecs,  a leadership executive matching firm that has helped fix global giants like Pepsi, Microsoft, UPS, and more by identifying the right leaders to step in during times of trouble or stagnation.

His new book, RIGHT LEADER, RIGHT TIME: Discover Your Leadership Style for a Winning Career [G&D Media / March 29, 2022], is the executive reader’s one-stop guide to assessing their distinct leadership style and a step-by-step plan for optimizing that style to best suit their business and scale its growth.

In this episode Robert talks about:

• How companies can stay afloat—and thrive—during periods of internal instability.
•  How a leader’s leadership ‘style’ and actions can help make or break a business.
• Why sometimes leaders can - and maybe should - lean on their
• teams.

Having the right leadership can be game changing. But finding the right talent can take a lot searching, especially in a fast changing market.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.


Now let’s sit down with Robert and find what kind of person we need to lead our organization through these uncertain times.


USEFUL LINKS:

Connect with Robert Jordan:   https://www.linkedin.com/in/robertjjordan/

InterimExecs website: https://interimexecs.com/

https://www.rightleader.com/ (to take the free FABS leadership assessment) 

Asianet Consultant’s website: https://asianetconsultants.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Automation and fashion are two words that are increasingly coming up in the same sentence.

Brands want to keep inventories at a minimum - and need faster production to make that possible.

They also need to maximize personalization in order to provide consumers with what they want - when they want it.

Figuring out how to pull all of these components together in one smooth running system has elude most manufacturers.

But there is one man who looks like he’s cracked the code.

I’m Jane Singer and thank you for joining me here on A Seat at The Table. - and being part of our global community of industry leaders.

Today we have Samuel Moses joining.  Samuel is founder and CEO of Sockrates Custom Socks, which specializes in producing high quality custom socks with blazingly fast turnaround times.

He combined his hands on experience in market research, finance and retail to come up with a system that provides customers with a unique product that is out performing the market.

With over 4,000 clients worldwide, Sockrates must be doing something right.

In this episode Samuel talks about:

• How to find a niche customer base
• How he continually improves efficiency in his organization.
• Using data and market research to identify and deliver the right products for your market.

Finding the right talent takes a lot searching, especially in a fast changing market.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Now let’s sit down with Samuel and find how he has disrupted the sock industry.

USEFUL LINKS:

Connect with Samuel Moses:  https://www.linkedin.com/in/samuel-moses-51a0325/

Sockrates Customs Socks website:  www.Sockratescustom.com

Asianet Consultants:   https://asianetconsultants.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

In an increasingly noisy market, even those brands with massive marketing budgets can struggle to stand out.

Not only are companies trying to figure out where to get the most bang for their buck with paid advertising, there’s also the challenge of social media - a channel that has become increasingly overwhelming.

Finding the right strategies - and figuring who you need to execute them effectively - can leave business leaders frustrated, and prompts many to just give up.

Is there a better way to rethink our marketing efforts so that they work for us - rather than against us?

I’m Jane Singer and its great to have you here with us today on A Seat at The Table - and as part of our international community of industry leaders.

Today we are joined by Oren Greenberg, Founder and Fractional Chief Marketing Officer of Kurve, a boutique digital marketing agency specializing in search marketing.

Oren  is a pragmatic and compassionate mentor helping mid-weight and senior marketers become the marketing leaders of tomorrow.

He’s worked in-house for 3 VC backed ventures generating over £1.3 billion revenue.   Oren splits his time between working with Financial Times Stock Exchange (FTSE) 250 companies such as Canon, Investec Bank, Lenovo & HomeServe and supporting a number of the world's fastest scale-ups.

In this episode he’ll be talking about:

• Tactics and strategies brands can use to stand out in a noisy, competitive market.
• How leaders can run competitive marketing campaigns - without burning out their teams.
• Achieving rapid growth through proper and efficient utilization of internal teams.

Good management is foundational to any successful business.  However finding the right management, at the right time - and in the right place - can be daunting.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Okay, now let’s sit down with Oren and find how we can 10x our marketing efforts.

USEFUL LINKS:

Connect with Oren Greenberg:  https://www.linkedin.com/in/orengreenberg/

Kurve's website: https://kurve.com.uk

Asianet Consultant's website:  https://asianetconsultants.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Automation is making even the most complex tasks easier and faster.   This has led  a growing number of businesses to look at everything they do and try and figure out how they can digitize it. 

Both large and smaller enterprises are being increasingly challenged to squeeze every bit of inefficiency and redundancy out of commonly performed tasks to reduce costs, save time - and ideally minimize errors.

But what about things that are typically more personalized?

Such as consulting?

Can even that be digitized?

I’m Jane Singer and thank you for joining me here on A Seat at The Table. - and being part of our global community of industry leaders.

Today we have Stefan Debois joining us.  Stefan is CEO of Pointerpro, an assessment software platform that helps professional services companies to automate their advisory processes.

If you were wondering how consulting services could be digitized (and I know I was) then stay tuned because Stefan will be sharing how to digitize your consulting services to deliver advice to clients at scale and why consultants need to stop charging their clients by time.

In this episode you’ll learn:

- How to digitize a highly customized business like consulting or other advisory services.
- How consultants need to rethink the consultant-client dynamic.
- Why it is better to base consulting contracts on outcomes or results rather than on hours worked.
- The most effective strategies and tactics for successfully bootstrapping a business.

No matter how much you digitize your business, ultimately you need top talent who can drive growth, build customer or supplier relationships, or  successfully lead teams.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Okay, now it’s time to sit down with Stefan and learn how we can digitize even those more customized aspects of our business.

USEFUL LINKS

Connect with Stefan Debois:  https://www.linkedin.com/in/stefandebois/

PointerPro’s website:  https://pointerpro.com/ 

Asianet Consultant’s website:  https://asianetconsultants.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Developing a tech product sounds like a dream job. 

Definitely a lot more fun and a lot cooler than what most of spend our days doing.

But as is often the case, the rewards can mask years of endless work, angst and despair - before finally getting a product to market. 

And then holding your breath and hoping that customers will buy - and that suppliers will deliver.

I’m Jane Singer and thank you for joining us in today’s episode of our   Launch to Legendary series, where we get to hear from entrepreneurs and innovators who have taken the ordinary and turned it into the extraordinary. 

Who have built their businesses by seeing opportunities in inopportune circumstances. 

Who’ve defined success in their own terms.  Together we’ll be able to learn from their experiences and be inspired by what they’ve achieved.

In this episode we’ll be getting up close and personal with what it takes to launch a successful new tech product.

Meet Shea Gerhart, founder and CEO of Buderflys, groundbreaking new earbuds that you can literally wear all day - and even sleep in.

Buderflys are disrupting the earbuds market - by offering an alternative to those often uncomfortable molded plastic earbuds. 

Shea realized that while comfort was critical, people also wanted outstanding audio quality.  So she designed Buderflys to include state-of-the-art sound (we’re talking music industry professional quality) - and equipped with them Productivity AI Based Hardware.

While Buderflys are currently selling so fast that suppliers can’t keep up with the demand, the road from concept to commercial success was a rollercoaster ride of high highs - and low lows.

Shea will be sharing her story including:

- The most challenging part of taking Buderflys from concept to market - and how she overcame this.

- The biggest lesson she learned launching a successful startup.

- What led Shea to develop Buderflys and how she came to disrupting the earbuds sector.

Innovation plays a critical role in keeping any company competitive. 

However finding the right people who can solve problems, develop bestselling products or successfully lead teams continues to frustrate many companies.

That’s why leading corporates and even small to medium sized enterprises look to Asianet Consultants to help them find the right talent.

Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Now let’s sit down with Shea and find out what it takes to launch a successful tech product.

USEFUL LINKS

Connect with Shea Gerhardt:  https://www.linkedin.com/in/shea-gerhardt-21a4b45/

Buderflys website:  http://buderflys.com/

Learn more about Asianet Consultants:  asianetconsultants.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Mention written communication and most people immediately call you out for being ‘old school’.

Yet today more than ever before most of our communication is actually written.  In fact, many argue that verbal communication is now a thing of the past.

From email to text messages, we spend most of our days writing -  to customers, team members,  friends and even family.  

Unfortunately, while technology has made written communication faster and easier, it has not made it better.  More often than not, it’s made it worse.

From misunderstandings to misintrerpeted messages - our writing can be our downfall.

But are there short cuts or techniques - or forgotten rules - that can help us make this better? 

I’m Jane Singer and thank you for joining me here on A Seat at The Table.

It is my pleasure to have written communications expert Rob Ashton with us today.

In 1998 Rob founded Emphasis, a global learning company that has enabled more than 80,000 people to make much more impact with their professional writing. 

His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.

Rob has been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’.

Today Rob will be talking about:

• Typical mistakes that can make many of the messages we write backfire.
• What a neural circuit breaker is - and why they stop us from getting the decisions we want.
• The real (and surprising) reason that email makes us angry.
• Why often its better to not write, but to talk instead.

One of the most difficult things to write is a job description.  I always struggle with this.  And yet it is a critical part of being able attract the right talent to your business. 

The competition to find top talent and fill those critical position is one of the biggest challenges companies face these days - especially in certain markets.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Now let’s learn from Rob how to improve our written communication.


USEFUL LINKS:

Asianet Consultants:  www.asianetconsultants.com

Connect with Rob Ashton:  https://linkedin.com/in/robashton1

Follow Rob Ashton:  https://www.facebook.com/robashtonwrites

Rob Ashton on Twitter:  https://twitter.com/robert_ashton

Ephasis website: http://www.writing-skills.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

When someone mentions online learning we typically think of the pandemic years when students were participating in classrooms much the same way that their parents were spending their days in Zoom meetings.

In fact, that’s only one part of the game changing advancements that are taking place as traditional education meets 21st century tech solutions.

Today new use cases are being developed that make education more immersive and more accessible for students - regardless of where they are located.  

And its making it possible for people of all ages and circumstances to better themselves - thus helping to provide a solid path for poor nations to develop better educated populations.  As well as supporting people in advanced nations to boost their skillsets and move up in their careers.

The key is the fast growing field of EdTech.  And today’s guest is going to give us a window on what is actually happening around the world.

I’m Jane Singer and thank you for joining me here on A Seat at The Table.

Today we’re honoured to have Atul Temurnikar, executive chairman of Singapore-based Global Schools Foundation join us.

Global Schools Foundation, or GFS, is a not-for profit institution with 23 campuses of multicultural environments.

In this episode, Atul will be talking about:

How EdTech is changing the education landscape in both developed and emerging nations.

His experience helping to shape India’s education policy.

How AI, data analytics and machine learning can empower teachers and enhance the classroom experience for students.

And the world changing benefits of being able to provide people without financial means access to education.

Education also plays a key role in providing nations and organisations with both leaders and skilled workers.  

And as most companies are finding, it’s not always easy to find the right talent in the right place.  In fact, many are struggling to fill position in certain markets.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions.  Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com. 

Now let’s find out from Atul how technology is helping to spread education far and wide.

USEFUL LINKS:

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Mention venture capital and everyone imagines multi-million dollar rounds of funding, the thrill of founding the next unicorn - all leading to a windfall of cash when the company has its IPO.

At least that what’s become somewhat of an urban legend.

The reality can be quite a bit different.  The road from startup to cashing out is typically frustrating, frenzied and at times even frightening. 


I’m Jane Singer and thanks for joining me here and being part of our international community.  

Today we’re joined by Nick Fogle, Founder & CEO of Churnkey, who shares some advice and cautionary tales about the pros and cons of venture capital.  

Nick  fought through the 2008 recession and bootstrapped his side business, Wavve, and eventually sold the company for a mid 7-figure sum. 

Taking everything that he learned from gaining venture capital and customer retention, Nick then founded Churnkey. 

In this episode Nick talks about:

• The Potential Pit Falls of Venture Capital
• The Highest Impact Areas Where A Founder Should Invest Their Time 
• The Top 3 Lessons He Learned While Fielding Acquisition Offers And Ultimately Being Acquired

… and much more!


Whether you’ve got heaps of venture capital funding, are an established corporate or are bootstrapping it, you need good people on board.

One of the biggest challenges companies face is trying to find top talent - particularly to fill critical leadership roles.  Nowadays, having the right people can really determine a company’s success or failure.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions. 

Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.

Now let’s sit down with Nick and get the inside track on venture capital funding.

USEFUL LINKS

Connect with Nick Fogle:

Churnkey website:

Asianet Consultants website:   https://www.asianetconsultants.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

There’s an old saying ‘Same bed, Different dreams’.  That is often the case with teams.  You have a group of enthusiastic players but each has their own vision of what the outcome should look like.

The result can be a lack of efficiency, a failure to meet deadlines or realise any out come at all - or even conflict.

And so one of the many things that effective leaders need to achieve is to get everyone on the same page with a shared vision.  The concept is easy to understand.  Making it happen can be a bit more challenging.  However today’s guest aims to help solve that - and much more.

I’m Jane Singer and thanks for joining me here and being part of our international community. 

Today we’re joined by Curtis Jenkins, business coach and author of Vision to Reality: Stop Working and Start Living.

Curtis found that the most important thing to resolve was getting everyone involved in a project to visualize the same outcome. This would lead to motivated team members who were enthusiastic at the realization of the outcome.

He quickly implemented this knowledge, fine-tuning his own projects to ensure the outcomes contribute to his vision.

He soon realized there was no one size fits all methodology, but that in order to bring the vision to reality required creativity and soft skills. From that realization sprang The Realization Framework Experience.

Curtis will be talking about:

Why many companies fail to bring their goals to fruition.

The importance of mental preparationbefore implementation.

His ‘Vision to Reality’ framework - and how any business can apply this.

… and much more!

To achieve key goals you need good people. One of the biggest challenges companies face is trying to find top talent - particularly to fill critical leadership roles.  Nowadays, having the right people can really determine a company’s success or failure.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions. 
Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com. 

Now let’s hear what Curtis has to say about how we can get from vision to reality.


USEFUL LINKS

Connect with Curtis L. Jenkins:  https://www.linkedin/in/curtis-jenkins-pmp

Curtis Jenkins’ website:   https://cljassoc.com/

Asianet Consultants website:  https://www.asianetconsultants.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm