A SEAT at THE TABLE: Helping business leaders grow their influence

Today most leaders are so focused on survival that don’t even dare to dream of being able to win praise from their employees or truly find a way to consistently manage both their time and their energy.

However this might not be as out of reach as it seems and our guest today will be showing us how.

Take we have Herdis Pala Palsdottir joining us.

Herdis is co-founder of Opus Futura and a frequent lecturer on the future of work, as well as having sat on many management boards.

She champions the concept of self-leadership as a concept that senior executives can use to become more effective team leaders - but to also improve the quality of their work life  and even life outside of work.

In this podcast Herdis will discuss:

- Small changes that managers could make to be the best manager their employees ever had.

- Why we need to look at “energy management” as well as “time management”.

- The next big trend in human capital - and how it might impact organisations.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Herdis Pala Palsdottir:   www.linkedin.com/in/herdispala 
About Herdis:   https://www.herdispala.is/english 
Herdis's website:  www.opusfutura.com

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THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Digital marketing is now something that every business needs to include  - even if only in a minimal way.

That’s left a lot of companies either wondering what to do - or wasting time and money doing the wrong thing.

One of the core tactics is building links on your website.  They can significantly boost your ranking in search, add credibility to your website and help attract more visitors.

Like most aspects of digital marketing, the cost can be low, but the time required to do it right can be massive.   

The question is how to do this effectively and efficiently?

Today we’ll be speaking with Aaron Anderson, an SEO and Link Building expert whose company Link Pitch prides itself on offering link building services done the right way. With a focus on scalable outreach-oriented link building, Link Pitch is completely obsessed with building high-quality, relevant links that  benefit their clients’ sites for the long term.

In this podcast Aaron will be discussing:

- How link building works and why it is critical for every website to have backlinks.

- The best way to build those all-important backlinks - even for brand new websites.

- Key mistakes companies make when outsourcing their link building.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Aaron Anderson:  https://www.linkedin.com/in/aaronanderson22/

Link Pitch's website: https://linkpitch.io/

Let's Talk Link Building podcast:  https://www.buzzsprout.com/2057466

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

In an environment where interest rates are continuing to rise, suddenly raising venture capital is not as easy as it used to be.

If fact, it’s getting a lot more difficult.

However, there are always investors who are looking for interesting opportunities. 

The key now is knowing how to find them.

I’m Jane Singer and it’s great to have you as part of our global community of industry leaders here at A Seat at The Table.

Today we are joined by Ron Bauer, Founder of Theseus Capital Ltd, principal investor in a number of science and technology companies and author of “Capital: Raising Money in a Digital World”.

Ron’s helped and managed 5 IPOs to raise over $200 million and scale their businesses.

In this podcast he’ll share

- How performance expectations for startup have changed in the past year, from an investor’s point of view.

- How any entrepreneur can reach new investors and raise the capital they need (even if you’re not slated to be the next unicorn).

- Classic mistakes founders make when pitching investors that can cost them the deal.

USEFULL LINKS

Asianet Consultants:  https://asianetconsultants.com

Connect with Ron Bauer:

Instagram:  @ronbauer888

Twitter:  @ronbauer888

LinkedIn:  www.linkedin.com/in/ronbauer888

Website:  www.thescapital.com and  www.ronbauer.vc

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Many companies think that having survived the pandemic that the worst is behind them.  However they might be surprised to find that economic instability can strike at any time.

To ensure that they can survive in any circumstances, leaders need to continually be looking for those ’silent business killers’ that are often lurking in even seemingly healthy companies.

Today we’re joined by Steven Blue, CEO of Miller Ingenuity and author of five bestselling books that teach senior leaders and CEOs how to increase profit, take market share, and beat the competition.

In this podcast Steven will be talking about:

- The warning signs of failure that he’s seen in top international companies.
- The six ‘silent business killers’ and how you can avoid them.
- Why too much success can lead to failure.
- Why conflict amongst colleagues can help companies avoid critical mistakes.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Steven Blue:

http://www.stevenlblue.com/

https://www.linkedin.com/in/stevenblue/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

One of the biggest challenges service providers face is getting new clients. 

Not just more clients - but the right clients.  Those people who need and want their services.

Typically, executives needed to invest a huge amount of time networking - from attending conferences to working the room at local events.

While you can certainly meet a lot of people this way, it takes up a huge amount of time - not mention the travel travel costs.

In an age of where everything has a digital component surely there has to be a better way to attract the right clients?

Today we have Luke Charlton on the show.  Luke’s a master digital advertising strategist and copywriter who has help his clients bank $50 million in sales.  He’s written copy for leading online gurus including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever and others.

In this podcast Luke is going to discuss:

- The framework behind using paid advertisements to attract the right clients.

- A free tool that attracts dream clients who want your services.

- Three things service providers can immediately do to getter better results with email.

USEFUL LINKS

Asianet Consultants:  https://asianetconsultants.com

Connect with Luke Charlton: 

https://www.linkedin.com/in/lukecharlton/

https://LukeCharlton.com

Luke’s Epic Resource List
The 9 Email Offers that Get Clients Free:
(Includes bonus “1-Sentence Offer” gift. Just email Luke and ask)
https://9emailoffers.com

The 15 Minute Client Workshop:
(Reveals Luke's complete daily email client attraction system for free)
https://The15MinuteClientWorkshop.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

For years companies have been talking about digital transformation but many are still trying to figure out what might be the best pathway for transitioning their operations onto a more automated platform.

The idea of digitising sounds great. Executing on it often seems daunting.  And in fact it can be. 

As a result, companies end up with a compilation of old and new solutions - which can be less efficient and actually cost them more than taking the leap to fully digitising.

Today’s guest is going to talk about how companies of all sizes can not only take advantage of cloud-based solutions, but can get greater use out of solutions they are already paying for.

Andrew Cohen is the Managing Director of Netsurit, a $30M MSP firm that helps organizations take advantage of the latest technology to enhance their business by providing a roadmap to evolve their IT infrastructure.

In this episode Andrew discusses:

- Barriers companies face in getting from discussing to implementing  digitization in their organisations.

- How companies can establish metrics around both people and operational automation.

- What companies can do now to add more stability and resilience to their operations.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Andrew Cohen:  https://www.linkedin.com/in/andrew-cohen-91945a4/

Netsurit:  https://www.linkedin.com/company/netsurit/

Netsurit on FaceBook:  https://www.facebook.com/Netsurit/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Most companies have learned how to attract people to their websites or their online stores.

The challenge is converting those visitors into customers. 

In an increasingly crowded and noisy market, how can we develop the right strategies to get people to move from looking to buying?

In this podcast we are joined by Carl Weische, co-founder of ACCELERATED and an expert in CRO.  That’s conversion rate optimisation.

Accelerated works with some of the fastest scaling D2C brands helping them grow from 8 to 10 figures.

In this podcast Carl will be sharing

- What marketers can do to boost their conversion rates.
- The role that frequency plays in driving sales growth.
- Benchmarks for conversion, based on working with real brands

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Carl Weische:

www.acceleratedagency.com

https://twitter.com/CarlWeische

https://www.youtube.com/@carlweische

 

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Technology has become essential to almost every aspect of our business operations.

Organisations of all sizes are looking to new digital solutions to help them successfully navigate complex and often fast changing environments.

Today it’s not only about automating repetitive tasks or making our employees more productive. 

Newer technology solutions are providing more immersive ways to use applications, as well as far greater predictive capabilities. 

So what are some the newer technologies - and how they shaping the future of business?

I’m Jane Singer and thank you for joining me here on A Seat at The Table - and being part of our global community of industry leaders.

Today we have Slava Podmurnyi with us.  Slava is Co-founder and CEO at Visartech, a software development agency that helps companies create and implement advanced technologies to transform their business.

During his 14 years of applying technologies to diverse business niches he’s  worked on fintech solutions, metaverse platforms, SaaS products, and interactive apps.

In this podcast, Slava will be talking about:

- Digital Twin Technology: A Brand New Way of Business Process Transformation.

- How To Align Metaverse Solutions With Your Specific Business Goals

- Web 3D Technologies: The Driving Force To Provide In-Depth Content Perception

Even companies with state-of-the-art technology know that they also need top talent to growth their business and drive success.

That’s why leading corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions. 

Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website https://asianetconsultants.com

USEFUL LINKS

Asianet Consultants:  https://asianetconsultants.com

Connect with Slave Podmurnyi:  https://www.linkedin.com/in/visartechceo/

Visartech's website:  https://www.visartech.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Customer loyalty is something every company wants, but nowadays few are able to achieve. 

This leaves most companies spending more and more budget to acquire customers who quickly hop to the next brand or chase the newest offer.

A big part of running a successful business is being able to retain your existing customers, while continuing to attract new ones.

With customer acquisition costs across all channels at record highs, investing in retaining those customers you already have could be the smartest growth tactic a company could employ.

For many companiesthe question is how to  do this effectively.

I’m Jane Singer and thank you for joining me here on A Seat at The Table where we support global business leaders in sharing ideas, innovations and best practices for running successful organizations.

Today we are joined by Rajiv Lamba, Founder and CEO of Neurosensum & SurveySensum. 

Rajiv is a seasoned market research expert whose clients include auto industry leaders Mercedes, BMW, Nissan and Honda, as well as insurance giants Allianz, Manulife and Apriea Healthcare, as well as other consumer goods brands.

In this podcast he talks about:

- The newest initiatives that market leaders are implementing to get better customer feedback.

-  The advantage leading e-commerce platforms are gaining by moving their market research in-house.

- How companies are using real time customer survey data to help reduce churn rates and influence customer retention.

As most of business leaders know, staff retention can be just as challenging as these days as customer retention. 

A big part of building and maintaining happy and productive teams is being able to find and recruit the best executives.

That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions. 

Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.  They have a well-earned reputation for being able to fill even those difficult to fill positions.

So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website asianetconsultants.com

USEFUL LINKS

Asianet Consultants:   https://asianetconsultants.com

Rajiv Lamba:  https://www.linkedin.com/in/rajiv-lamba/

Surveysensum:  https://www.surveysensum.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Companies have always focused on growth, but now there’s increasing pressure to drive profitability. 

Typically this means cutting costs.  However in a highly competitive market that will no longer work. Businesses are going to have to ‘invest their way to success’. 

Winning companies will need to super charge their creativity and build high performing teams.

Now you’re probably thinking ‘That sounds good, but how exactly can organisations execute on this?’

I’m Jane Singer and thank you for joining me here on A Seat at The Table - and being part of our global community of industry leaders.

Today we have Tim Redmond joining us.  Tim is CEO of Redmond Growth Consulting, an organisation that helps companies growth their profits and their business.

By leveraging his previous experience with PriceWaterhouseCoopers and growing a software company from 2-400 employees and then selling it to Intuit, he’s able to pinpoint opportunities that companies might be overlooking, help find creative solutions to a wide range of business challenges, and coach leadership on building high performing teams.

In this podcast Tim talks about

- Some of the costly mistakes that businesses are making and what they should be doing instead.

- How to super charge creativity to find innovative solutions and ideas.

- What successful team leaders get right that mediocre ones overlook.


USEFUL LINKS

Asianet Consultants:  https://asianetconsultants.com

Connect with Tim Redmond:  https://www.linkedin.com/in/coachtimredmond/

Redmond Growth Consulting:   redmondgrowth.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm