A SEAT at THE TABLE: Helping business leaders grow their influence

Considering how fast wages are rising these days, many CFOs would love to be able to predict the future of pay. Unlike other inputs, salaries and wages seem hard to track and even more difficult to forecast that got one man thinking. 

Meet Cary Sparrow, a former US naval officer and founder and CEO of greenwich.hr, where he helps HR professionals and consulting firms predict the future of pay. He's leveraged 35 plus years of combined engineering, military consulting, and operations leadership to help companies achieve organizational growth. 

Today on A Seat at The Table, Cary will be discussing 

How to predict what pay will look like in the future
Why predicting patrons can help companies stay ahead of competitors,
How real time pay trends help make the labor market more transparent

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Wagescape's website:  http://wagescape.com/

Connect with Cary Sparrow on LinkedIn:  https://www.linkedin.com/in/carysparrow/

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THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Running a successful e-commerce business continues to get more complicated - and more costly.   

The old days when a web strategy was little more than a simple online shop have morphed into a complex, hyper competitive business model.

Today, surging costs and few barriers to competitors have raised the stakes for e-commerce businesses.   That’s requiring new tools and new skills.

Meet Matt Putra is the CFO of eightx.co, which helps companies with that all important financial forecasting - so that leadership can make more strategic decisions and gain control over their cash flows.

He’s helped e-commerce brands around the world scale their businesses,  and has created  a financial model for a $750 million government fund concept.

Today Matt joins us on A Seat at The Table to discuss:

•How e-commerce businesses can gain better control over their cashflow - and preserve cash.

•Insider advice about negotiating with suppliers.

•Financing strategy for e-commerce businesses.

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Having a strong financial plan is critical to the success of any business. However it’s also essential to have the right people who can execute on that plan and keep tight controls on your finances.

Finding those first rate financial managers is not that easy with the top talent being in big demand. 

That’s why many leadingenterprises and even medium sized businesses look to Asianet Consultants to help them recruit the right people for their finance departments. 

Asianet has decades of experience and a vast network that enables them to identify and reach out to talent that might otherwise not be accessible.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Matt Putra:   linkedin.com/in/mattputra

eightx.co website:  https://www.eightx.co/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

We often talk about brands on this show, but so far we’ve never talked about manufacturing brands.

In fact, until this guest came on A Seat at The Table, I hadn’t given it much thought.

Turns out, I was overlooking a huge marketing opportunity - and it seems that a lot of businesses are too!

Today Jim Huebner joins us on a Seat at The Table to discuss what manufacturers need to now know about branding to not only grow their market but to also protect the market share they already have.

Jim is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process.

Today he’ll be sharing 

1. What makes a manufacturing brand relevant to today’s consumers.
2. The process for helping brands establish their most robust brand positioning.
3. The 4 pillars of his “GIVE Manifesto” - What  that means

A great brand can lift a product out of obscurity and give it a new life.  In a similar way, great leadership can play a pivot role in getting a business back on track or in driving it to greater success.
To take your company to the next level, you need top talent who understand the market - and understands your product.

To find the best talent, brands look to Asianet Consultants.  They have an extensive network that helps them connect with leading directors, managers and tech experts.
It’s why both enterprises and indie companies look to Asianet when they need to fill a difficult to fulfill position.

USEFUL LINKS:

Asianet Consultants:  https://asisanetconsultants.com

Integrated Marketing's website:  https://www.huebnermarketing.com/

Connect with Jim Heubner:  https://www.linkedin.com/in/jwhuebner/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Almost every business leader is discussing what role AI will play in their company.  

For manufacturers, AI is considered to be foundational to the move towards Industry 4.0.  

However most manufacturers are not quite sure how to specifically apply AI to their operations.   How to go from theory to practical application.  

Meet Bryan DeBois, director of Industrial AI at RoviSys, one of the largest independent global system integrators focused on manufacturing.

Today on A Seat at The Table, we’ll be answering some of the questions manufacturers have about operationalising technologies such as AI, Data Infrastructure and Advanced Analytics - and how they can boost productivity for manufacturers.

Bryan will be discussing

1.  How smart factories are transforming the manufacturing industry with data and AI

2. How to start a digital transformation journey for medium-to-large manufacturing companies

3. How to integrate a new data pipeline into an existing infrastructure with minimal disruption to its operations?

4. The role that key humans will play in new tech-driven operations.


Despite all the advancements in technology, people still play a vital role in the success of a business.  That’s why top companies invest in getting the best talent on board.  

However finding good people is not always easy - especially when you need people with very specific skills or experience, such as with new technologies.

That’s why leading companies turn to Asianet Consultants to help them recruit that winning talent that will give them a competitive edge.  

Asianet has decades of experience and a vast network that gives them an edge in finding the right executives for even niche positions.

You can find out more about them at asianetconsultants.com.  I’ll also leave a link in the show notes.

Meanwhile, let’s find more about the future of manufacturing from Bryan.

USEFUL LINKS:

Asianet Consultant's website:  https://asianetconsultants.com

Rovisys website:  https://www.rovisys.com/

Connect with Bryan Debois:  https://www.linkedin.com/in/bryan-debois/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Manufacturing is getting modernised as companies look to boost process efficiencies, create more resilient supply chains - and of course reduce costs.

Elon Musk redefined manufacturing through Tesla and SpaceX, where he leaned into new technologies to make his processes faster and better.

The manufacturing sector is now starting to look to startups and SaaS solutions.
Meet  Renan Devillieres, CEO of OSS Ventures, which developes and scales technology-driven businesses in the manufacturing space.

He joins us on A Seat at The Table to talk about how startups are shaping the future of manufacturing.  

In this podcast Renan discusses:

1. How manufactures can navigate the evolving landscape of SaaS in operations.

2. What manufactures might be overlooking about implementing SaaS in their businesses.

3. How even small manufacturers can use what is often seen as enterprise level applications.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

OSS Ventures website:  https://www.oss.ventures/

Connect with Renan on Lin kedIn:  https://www.linkedin.com/in/renan-devillieres/

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More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

The value of establishing a strong brand is indisputable.  Even in tough times companies with power brands - or even just strong brand recognition within one sector - outperform the market.  

Established brands are also better positioned to ride the economic peaks and troughs that often crush near competitors.

While understanding why we need to invest in brand building is easy, figuring how to do it is a bit more complicated.

Meet Carolyn Walker, CEO & Managing Partner of Response Marketing, an award-winning independent marketing agency that has help market leaders such as Logitech, McAfee, Office Depot and Tylenol build revenues and maximize market competitiveness.

Today, Carolyn will be sharing her expertise on 

1. Why brands need both brand building and performance marketing to ensure their survival.

2. The critical role of ‘core belief’ in brand building.

3. Whether marketing can actually save brands that are failing.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Response Marketing's website:  https://response.agency/

Connect with Carolyn Walker:  https://www.linkedin.com/in/carolynwalker/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

The game for online sellers has gotten a lot more competitive.   The free money that was funding start ups and the subsidies that drove massive pandemic-era online shopping are off.

The soaring costs of reverse logistics - in fact all logistics, as well as customer acquisition - is on!

It’s definitely gotten a lot hotter in the e-commerce arena - and retailers are now a lot more worried about getting burnt with losses than driving record shattering top line growth.

The market dynamics have clearly changed.  To succeed - or to just survive - e-commerce players need to rethink their strategy, but first they need to truly understand the underlying issues that are shaping e-commerce right now.

Meet Rick Watson, a renown e-commerce strategist, consultant and influencer who has helps private equity grow digital revenue streams.  His work with e-commerce investor due diligence and acquisition analysis has given him a unique behind-the-scenes look at what’s working, what’s not - and what companies might want to do next.

I’m Jane Singer and welcome back to a Seat at The Table where we expand our vision of the opportunities and possibilities in today’s fast moving, global business world by speaking with the people who are making things happen.

Today, Rick Watson will be discussing: 

• What e-commerce players should be focusing on right now in order to not only drive sales, but to build their bottom lines
• Faced with the return to stores, what people who manage e-commerce channels should be looking at right now. 
• Opportunities or potential challenges that e-commerce businesses might overlooking.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Rick Watson's website:  https://www.rmwcommerce.com/

Connect with Rick on LinkedIn:  https://www.linkedin.com/in/ecommercestrategyconsulting/

Listen to Rick Watson's podcast:  https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

After being heralded as the next digital hotspot, the Metaverse plummeted out of favor - in tandem with the fate of its parent company, Meta.  Brands that were tripping over each other to grab a space in this new space suddenly started to make a hasty exit.

The post-covid world was retuning to stores, people wanted experiences - in real life - and were making the internet a part of their lives rather then the center of their lives.

However despite the overall trend of moving back to the physical world, there might just be some unique opportunities for brands in the Metaverse - if they know what they are and how to capitalize on them.

Meet Kate Newlin, a renowned business and brand strategist with a keen sense of what the future might look like, in part due to her previous tenure as managing director of Faith Popcorn’s BrainReserve.

I’m Jane Singer and welcome back to a Seat at The Table where we expand our vision of the opportunities and possibilities in today’s fast moving, global business world by speaking with the people who are making things happen.

Today Kate Newlin will be discussing what she sees as massive brand opportunities in the Metaverse that most companies are overlooking. 

She’ll be sharing

1. Metaverse marketing: Trend or Fad?

2. Why she believes the Metaverse is a step-change for business growth and brand development.

3. The rules of the road: What separates the winners from wannabes in this space.
 
5. How  a brand can begin this journey.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Kate Newlin's website:  katenewlin.com

Connect with Kate Newlin:  https://www.linkedin.com/in/kate-newlin-11186/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

It’s gotten to the point where most digital native brands are looking to physical stores to grow their business.

To maximise our e-commerce marketing, we need to first identify which metrics we should be measuring. 

And it turns out that many of the traditional metrics are not the best indicators of how well your business is doing.

Meet Valentin Radu, founder of Omniconvert and a specialist in increasing customer lifetime value.

According to Valentin, e-commerce sellers spend too much time chasing new customers and not enough time nurturing their existing customers. 

Just by changing their focus, brands can massively increase their sales - and profits on line.

That’s just one of many insights that he’s discovered through his work at Omniconvert.


In this episode of A Seat at The Table, Valentin will discuss:

1. The importance of being able to extract more value from existing customers.

2. Identifying your best customers - and prioritizing how you allocate your resources.

3. A new methodology for customer value optimization.


Being able to find people with solid e-commerce experience is easier said than done.  The fast growth of the channel has left many companies scrambling to find skilled marketing leadership.

Fortunately, the team at Asianet Consultants is able to leverage  their massive network and find those often overlook executives who have exactly the right experience - and a solid track record.

Meanwhile, let’s sit down with Valentin and find out how we can make our e-commerce channels a lot more profitable.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connected with Valentin Radu:   https://www.linkedin.com/in/valentinradu/

More about Omniconvert:  https://youtu.be/TE-dyZLNXFE

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

The pandemic put supply chains in the spotlight.  Companies doubled down on identifying weak links and looking for solutions to ensure greater resilience in the future.

Most people believe the solution - or at least the foundational part of it - is greater automation and digitisation. 

But what if we are misunderstanding the problem? Or maybe just need to look at it from a different perspective?

Could we be overlooking incredible supply chain strengths and opportunities that resulted from the unexpected stress test of a global pandemic?

I’m Jane Singer and today we’re talking with Dr. Yossi Sheffi, an award-winning global supply chain expert and Director of the MIT Center for Transportation and Logistics.  He is the author of nine books, including the soon - to - be -released The Magic Conveyor Belt: Supply Chains, A.I., and The Future of Work.

According to Dr. Sheffi, the pandemic was proof of how resilient supply chains actually are.

He further challenges our conventional wisdom by arguing that despite the power of AI, there are many things that we still need people to do.

There’s a lot to unpack - and I would have loved to spoken with Dr. Sheffi for much longer if time permitted.  However he covers a lot of thought provoking insights here … and for the rest … well we’ll just have to read his new book.

In this episode of a Seat at The Table Dr. Sheffi discusses:

1. Where global supply chains proved how resilient they actually are.

2.  The greatest vulnerability in over reliance on automation.

3. Where humans surpass computers in supply chain operations.

One of the biggest challenges companies face is finding the right people with the right expertise to help them adapt to an environment that is increasingly driven by advanced technology.

The developments are happening so quickly that even seasoned IT people are struggling to keep pace.

That’s why a growing number of companies are looking to Asianet Consultants to help them find that all important IT talent.

Asianet has a long history of being able to fill even those really difficult to fill positions.  The team there has a vast network within key supply chain functions giving them access to some of the region’s top talent.

In the meantime, let’s sit down with Dr. Sheffi and find out what we might be overlooking about supply chains.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Dr. Yossi Sheffi:  https://sheffi.mit.edu/   or  https://www.linkedin.com/in/yossi-sheffi-b38b731/

Dr. Yossi Sheffi's newest book:   https://sheffi.mit.edu/magicbelt

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm