A SEAT at THE TABLE: Helping business leaders grow their influence

There’s a simple and effective marketing tool that most businesses are under utilizing - or sometimes not even using at all.

I’m talking about email marketing.

We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?

Today’s guest is going tell us how we can change that.

Meet Scott Cohen,  an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use data-driven strategies to turn around underperforming accounts.

In this podcast, Scott will be sharing:

•Where marketers might be leaving money on the table, when it comes to email marketing.
•Benchmarks for email frequency and response rates.
•The importance of reaching the right people, not just more people.
•What might be next for email marketing.

USEFUL LINKS:

Asianet Consultants website:  https://asianetconsultants.com

InboxArmy: https://www.inboxarmy.com/

LinkedIn: https://www.linkedin.com/in/scottcohen13/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Rising interest rates have changed the game.  After a near 20 year run, VC funds and Angel investors have left the market.

However there are still opportunities for investing in startups.  It’s just that now they are a bit different.

Today we’re joined by Charles Sidman, Founder and Managing Partner of ECS Capital Partners, a firm specializing in early stage investment.

Charles' achievements include investing in over 50 startup or growth companies, chairing multiple ventures, and serving on prestigious boards and associations globally.

In this episode of A Seat at The Table, Charles will be giving us insights into the unique early-stage entrepreneurial asset class.

In this podcast Charles will be discussing:

- The risks associated with this asset class and how investors can protect themselves.

- How investors can unlock the potential of early-stage companies for maximum financial returns.

- Why he favors ‘deep tech’ enterprises over other enterprises.  And how he evaluates their potential to scale and determine their true competitive advantage.

USEFUL LINKS:

Asianet Consultants website:  https://asianetconsultants.com

ECS Parners website:   https://ecs-partners.com

Connect with Charles on LinkedIn:  https://www.linkedin.com/in/charles-sidman-0b778620/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Technology has become so ubiquitous that we take its existence for granted.

That is until something goes wrong.  Then suddenly we are aware of how dependent every aspect of lives is on the smooth functioning of our IT systems.

Just like so many industries, IT is facing its own Industrial Revolution of sorts.

The industry is moving from a backroom operation to becoming a diverse supply chain comprised specialist service provides that are working together to provide the intense data-driven support most organizations now require.

The new IT manager is less of a developer and more of a supply chain manager, orchestrating the roles of an array of service providers.

Today we are joined by Juha Berghall, CEO of One IO and a leading IT entrepreneur.

Juha's passion lies in tackling the biggest bottleneck of enterprise digitalization - integrations.

He understands the challenges faced by Large Enterprise IT service providers who strive to collaborate with teams, vendors, suppliers, partners, and subcontractors on different platforms.

In this podcast Juha will be discussing:

- What it takes to run and manage  successful IT services today
- What IT is learning from ERP.
- How automation is the future for IT management - and what that might look like.

USEFUL LINKS

Asianet Consultants website:  https://asianetconsultants.com

Connect with Juha Berghall:  https://www.linkedin.com/in/jberghall/

One IO website:  https://www.oneio.cloud/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.

Today we can capture a huge amount of data across a growing range of platforms.  That’s both a blessing and a curse!

Marketers can easily get lost analyzing everything that they can analyze  - but not necessarily what they should analyze.

Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.

Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics.

USEFUL LINKS

Asianet Consultants website:  https://asianetconsultants.com

The Gray Dot Company website:  https://thegray.company/

Connect with Sam Torres:  https://www.linkedin.com/in/samantha-torres-seo/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Marketing and B2B businesses are not typically seen as companions.

However in a challenging market, companies selling products and services to other businesses need to a lot more to stand out in the market if they hope to survive let alone growth their business.

The question facing many brands is how exactly can they promote a brand in a way that resonates with potential customers and helps to grow sales.

Meet Matt Bell, a specialist in B2B marketing. He co-founded MessageUp to assist B2B companies in improving their messaging and and in delivering effective content without overwhelming their teams.

In this episode Matt will be discussing:

1.   How B2B companies can maximize their impact when they have limited resources.
2.   How companies can leverage thought leadership and brand content. 
3.   Best practices for optimizing the buying experience for digital-first B2B customers.

USEFUL LINKS

Asianet Consultants website:  https://asianetconsultant.com

Matt Bell's website and blog:  https://www.messageup.com

Connect with Matt Bell on LinkedIn:  https://www.linkedin.com/in/mattbell

Follow MessageUp on LinkedIn:  https://www.linkedin.com/company/messageup

Paperback and e-Book links:  https://www.messageup.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

There’s almost nothing that we can’t measure - and so we tend to measure everything. 

However, too often we end up measuring what we can, and not necessarily what’s important or meaningful.

We see this in the fascination we all have with the number of likes or views a social media post gets. 

But do ‘likes’ really mean that people actually like your product or want to buy your products?  Usually not.

So if views alone are not that meaningful, what does matter?  What should we be measuring - and how should be measuring it?


Meet Katie Paine, a pioneer in the field of measurement for over three decades - and known as the Measurement Queen.

She’s the founder of KDPaine & Partners Inc., and The Delahaye Group, both measurement companies.   

Katie was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.

She’s also the author of several books including Measure What Matters, and most recently Measuring the Networked Nonprofit.


In this episode, Katie will be discussing:


1.  Why numbers don’t matter, its about who you reach not how many

2. The key the differences between paid influencers and micro influencers

3. Why top-level executives are growing more skeptical of social media data


USEFUL LINKS

Asianet Consultants:  https://asianetconsultants.com

Connect with Katie Paine:  https://www.linkedin.com/in/kdpaine/

Visit Katie Paine's website:   https://painepublishing.com/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

The pressure to be more sustainable saw companies announcing ambitious goals with target dates that are now frighteningly near! 

That’s left more than a few scrambling to revise their strategies and find ways to green up that will make an impact, but are more achievable.

The question is how do we do this?

Today we’re joined by Christopher Caldwell, a former investment banker and corporate lawyer, and founder of United Renewables, a renewable energy developer and clean tech investor.

He’s leveraged his business experience to help companies sort out the overwhelming amount of noise around sustainability and find solutions that are practical and actionable.

In this episode Chris will be discussing:

1. The right way for companies to get started or get smarter about sustainability.

2. How companies can ethically drive business valuation through ESG initiatives.

3.  Some of the myths and misunderstandings around implementing sustainable solutions.

USEFULL LINKS:

Asianet Consultants:  https://asianetconsultants.com

United Renewables:  https://unitedrenewables.co.uk/

Connect with Christopher Caldwell: https://www.linkedin.com/in/christopher-caldwell-a8a196/

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

One of the biggest topics surrounding supply chains - if not the biggest topic - is the need to digitise.  

We all love our Excel sheets (me too!) but they can only take us so far. 

 In an increasingly complex environment, we need to be able to gather better data - and analyze it faster.

That means getting our business onto a a more advanced platform.  

While most organisations acknowledge this - they also feel a bit overwhelmed at the prospect of adding a new massive undertaking.  Equally as daunting is the Capex commitment.

And then there’s all of the warnings that most digital transformations fail.

Fortunately one of the biggest, but least acknowledged changes in technology is that it is actually getting easier and less expensive for companies of all sizes to get onboard.

Today we’re joined by Nick Foy,  the Founder, CEO, and Chief Evangelist of Silverdale Technology, which gives companies access to world-class processes, systems, and change management methods regardless of their size or budget.

He has over 30-years of experience in business and technology leadership  for logistics and supply chains, at Amazon, Capgemini Consulting, ModusLink Corporation, 3663 First for Foodservice, and The Glenmorangie Distillery Company.

Nick will be discussing:

Why flexibility without structure is chaos

How to perfect the four essential parts of any mechanism in your businesses

The importance of choosing the right tech for your business vision 

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Every company today is at least thinking of digitising their operations - or at least part of their operations.

 However, most companies see this as a task so daunting that ultimately the gain doesn’t seem to outweigh the pain.

From 8 figure quotations for implementation to statistics that point to high failure rates, it can be difficult to make a compelling case to make the change.

And yet, the pressure to be a fully integrated part of industry 4.0 persists.

That might be beginning to change … not the need for greater operational technology, but the hurdles in bringing it into your organisation.

Today we are joined by Tom Pierce, President of Integrated Information Systems, which helps companies with integrated business planning, cost and schedule analysis, and cross-functional collaboration.

He has parlayed his diverse background that includes military service, pastoral ministry, and application software to developing an approach to ERP solutions that combines human intelligence with innovative software thus bridging the gap between human and computer systems

Today Tom will be discussing: 

1. The art of ERP implementation: Why it's more than just a science
2. Balancing human and technological resources for maximum efficiency
3. Integrating legacy MRP/ERP and logistics systems with emerging technologies
4. How software solutions can benefit small and medium-sized businesses

USEFUL LINKS:

Asianet Consultants website:  https://asianetconsultants.com

Connect with Tom Pierce:  https://www.linkedin.com/in/tom-pierce-6799b356/

I2S website:   i2s.us 

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Most marketers understand the importance of A/B testing for optimizing marketing campaigns.  However,  surprisingly many are not  up to speed on best practices for doing this successfully.

Sometimes even a simple tweak or modification can have game changing impacts on the success of your marketing, your sales - and on your company’s bottomline.

While there is a lot of conversations around A/B testing, there’s surprisingly very little clarity.

This leaves marketers knowing that they could be doing better, but with no clear direction of how to do it.

Today we’re joined by Nils Koopelmann, founder of 3Tech, a company that focuses on conversion optimisation and experimentation to help e-commerce companies make better decisions in order to drive growth.

Nils will be speaking about:

- The fundamentals of A/B testing and how it impacts business growth.

- Practical tips for conducting successful A/B tests.

- Success factors for data-driven growth strategies.

- How  A/B testing can contribute to increasing e-commerce conversion rates and revenue.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Nils Koopelmann:  https://www.linkedin.com/in/nils-koppelmann/

3Tech's website:  https://3tech.de

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm