A SEAT at THE TABLE: Helping business leaders grow their influence

By Jane SingerBusiness Entrepreneurship Marketing

A SEAT at THE TABLE: Helping business leaders grow their influence episodes

August 14, 2022 A ‘Success Algorithm’ to Drive Predictable, Repeatable Outcomes
Every business dreams of being able to create more predictable success for their companies.

Doing that has become increasingly challenging - especially in today’s fast changing and very unpredictable markets.

But what if one CEO has figured out a way to get predictable and repeatable outcomes?

Today I’m talking with Thomas Douglas, CEO of JMark, an award-winning innovative IT solutions provider.

Tom has formulated processes that provided repeatable outcomes and a predictable revenue stream - that placed JMARK on a strong growth trajectory.

Tom joined JMARK in 1997 after serving in the Navy where he was recognized with multiple awards.

At JMark he has not only lead his company to success, but built systems that create stability that have carried them through even the most challenging times.

In this episode, Tom talks about:

1. How he developed an ‘algorithm for success’.

2. How to start building outcomes that business leaders want for their companies.

3. The importance of pairing the right teams with the right technology - so that technology will facilitate achievement, rather than get in the way.

4. The importance of developing internal reports that can show you a road map for success.

USEFUL LINKS

Connect with Thomas Douglas: linkedin.com/in/thomashdouglas

Adapt or Die website: https://www.adaptordie.com

JMARK website: https://www.JMARK.com

Free Asset for Listeners: https://www.adaptordie.com/podcast

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm
SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

35 min
August 11, 2022 How Humor Can Drive Multimillion Dollar Sales
There’s an old show biz saying that goes ‘always leave them laughing’ . Turns out that this can also be applied to growing sales.

In a hyper competitive market, brands need to do more than simply ‘think outside of the box’ in order to get the attention of customers - let alone close sales.

That led one smart marketer to see the potential in combining humour with a sales message. The results have been remarkably successful.

Today I’m speaking with Joseph Wilkins, founder of Funny Sales Videos, where he and his team create refreshingly entertaining sales videos that turn views into buying.

Joe has work with Google, McDonald's, and Linked In (among others) to help them use humour to build their brands and grow sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, he’s knows a thing or two about moving products and services.

In this episode of A Seat at The Table, Joe talks about:

1. The methodology behind using funny videos in marketing.

2. An 8-step guide to producing videos like this on your own.

3. How humour can help make the sales process more ‘human’.

USEFUL LINKS:

Connect with Joseph Wilkens: www.linkedin.com/in/wilkinsjoseph

Funny Sales Videos website: https://funnysalesvideos.com

Free ebook: https://funnysalesvideos.com/ebook/

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

51 min
August 07, 2022Marketing Tactics for Growing Your Business - Even If You're a Low Budget Startup
One thing that tech startups and most B2B companies have in common is their aversion to marketing.

Most prefer to go deep on product development - and then take a ‘build and they will come’ approach to marketing.

Not surprising then that so many struggle to get customers - especially in hyper competitive markets.

But how can companies with limited budgets compete - even with bigger players?

In this episode I'm speaking with Christine Wetzler, Founder and President of Pietryla PR & Marketing, a specialty firm with an international reach.

The firm has been recognised as one of Chicago’s best PR firms and Digital Marketing Agencies.

Christine is an expert in helping emerging companies and startups go from zero to hero - even if they have limited resources.

In this episode she discusses:
Strategies and tactics that any firm can implement - even low budget startups.
What to do when you are struggling with client growth.
How to build market credibility for your company and brand.
Why companies need to look beyond social media to grow a profitable business.

USEFUL LINKS:

Connect with Christine Wetzler: https://www.linkedin.com/in/christinepietryla/

Pietryla PR & Marketing website: pietrylapr.com

The Current Situation in Sourcing website: https://thecurrentsituaiton.net

A Seat at The Table website: https://seatpodcast.com

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm
33 min
July 31, 2022 Where Leaders Often Fail - and How To Get Teams Back on Track
There’s a lot of conversations around leadership strategy and the important role that leadership skills play at a time when markets are becoming more complex and staff retention is more challenging.

We’ve seen a rash of new theories, approaches and tactics that look at how we can build better leaders.

Yet often times we fail to look at what gets in the way of people being effective leaders. And how we can support people in our organisations to achieve their leadership potential.

Today I’m speaking with Jack McGuinness an executive team coach and co-founder of Relationship Impact, a consulting firm focused on helping organizations build great leadership teams.

Jack served with the US Army’s 10th Mountain Division, was COO of a boutique management consulting firm, and CEO of a contract packaging company. He also served as an adjunct professor at the Johns Hopkins Carey School of Business.

In this podcast Jack talks about:

1. Where leadership teams go wrong.

2. What is needed in leaders in order to help companies and teams navigate these complex times.

3. What he learned about leadership during his career in the military that is applicable to industry.

USEFUL LINKS:

Jack McGuiness’s website: http://www.relationship-impact.com/

Connect with Jack McGuinness on LinkedIn: https://www.linkedin.com/in/jackmcguinness/

Follow Jack McGuinness on Facebook: https://www.facebook.com/GreatLeadershipTeams

Follow Jack McGuinness on Twitter: https://twitter.com/RIFOUNDERS

Jack’s Book launch website: https://www.greatleadershipteambook.com/

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm
SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

37 min
July 24, 2022 The Critical Role That Stores Play in Driving Sales - especially with Gen Z
As retail reopens there’s been a lot more conversation around the role stores will play in an increasingly digital world.

Many see physical stores as dinosaurs whose role will increasingly be a combination of a distribution centre supporting e-commerce and a product showroom of sorts.

But others argue that shopping is a social activity that is a fundamental part of most consumers’ lives. And that Gen Z and younger Millennials seek experiences, creating a huge opportunity for physical stores.

So what are the big opportunities for stores that we might be overlooking?

Today I’m speaking with Ian Scott, a leading retail consultant with over 20 years experience working with top brands including Lego, Coca-Cola, Estee Lauder, Dyson, P&G and many others.

Ian helps brands achieve greater market success through design and implementation of retail stores and displays, store research and behavioural psychology, and global innovation and trends.

In this podcast Ian talks about

1. The disconnect between what retailers think consumers want (in a retail experience) and what consumers actually want.

2. How to create an engaging retail experience - even if you’re not selling ‘celebrity’ products.

3. Whether more investment in new technology is the way forward retail?

Useful Links:

Connect with Ian Scott on LinkedIn: https://www.linkedin.com/in/ian-scott-0534694/

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

40 min
July 17, 2022 The Next Big Thing in EV Battery Technology (this could change everything!)
One of the biggest challenges that is standing the way of greener energy is finding ways to store that energy.

This is particularly true for electric vehicles, as well as other sectors.

The solution is the development of batteries with greater storage capacity. The challenge is creating these batteries - in a way that is sustainable and affordable.

While we know that there have been huge advancements in EVs, how far have we come in developing those all-important batteries?

In this podcast I’m speaking with John Cooley, chief of products at Nanoramic Laboratories, a company he co-founded.

He has over 10 years of experience in leading fast-paced product development in electronic systems, power systems, and energy storage devices.

In addition to agile product development, Dr. Cooley is experienced in IP capture, go-to market strategy, technology licensing and transfer, manufacturing, and program management.

Dr. Cooley holds five technical degrees from MIT including a Ph.D. in Electrical Engineering.

In this podcast he talks about:

1. The biggest challenges facing the EV battery industry.

2. What is Neocarbonix at the Core and what sets it apart from other Li-ion battery technology?

3. What could be the next big thing in green energy.

USEFUL LINKS:

Connect with Dr. Cooley on LinkedIn: https://www.linkedin.com/in/john-j-cooley/

Nanoramics website: https://nanoramic.com

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

48 min
July 13, 2022 How Open Source Technologies are Making Apps Faster and More Flexible
Digital transformation is one of the most talked about concepts in the business community.

Most of the conversations focus around the pros and cons of various software solutions or in many cases simply the need for companies to digitise more of their operations.

We don’t often hear much about the back end of digitization - what’s happening further upstream that’s powering all of our applications.

Although we might not be aware of it, there’s a lot happening in the cloud - and one company that few outside of the tech sector have heard of - is a driving force behind this.

Today I’m speaking with Daniel Aw, Vice President for Regional Enterprise Sales in Asia Pacific for Red Hat.

Red Hat is a software company that supports open source development and delivers any application on any cloud, anywhere.

The Red Hat hybrid cloud console gives users the content, tools and visibility to deploy applications quickly across clouds.

In this episode of A Seat at The Table Daniel talks about:

1. Why open source is more advantageous for companies than closed source software.

2. Opportunities for mid sized companies to use open source platforms to develop proprietary applications.

3. What’s next for cloud-based software solutions.

USEFUL LINKS

Connect with Daniel Aw: linkedin.com/in/daniel-aw-singapore

Learn about The Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

37 min
July 10, 2022 Why Every Executive Needs a Personal Leadership Brand
Leadership and branding are two words that don’t typically appear in the same sentence.

We think of branding as something that’s applied to products to give them an identity or greater consumer appeal.

Leadership tends to conjure images of building team spirit or guiding a company through tough times or towards greater success.

But what if to be more successful senior executives need to combine the principles of both branding and leadership?

Today I’m speaking with Brenda Bence, whose has deep experience in both branding and leadership.

Brenda spent 20 years working in six countries in Europe and Asia leading billion dollar consumer brands for Procter & Gamble and Bristol-Myers Squibb.

Since then, she’s coached over a thousand leaders from around the world and is recognized by Thinkers50 as a World Leader in Coaching.

Brenda believes that every great leader has their own personal brand.

In this podcast she talks about

1. What a ‘personal brand’ is and why it plays a critical role for leadership success.

2. How to get started identifying and building our leadership brand.

3. Errors that leaders might not realise they make that undermine their brand image.

USEFUL LINKS

Connect with Brenda Bence on LinkedIn: https://www.linkedin.com/in/brendabence/

Brenda Bence's books: https://brendabence.com/books-products/

Brenda Bence's website: www.BrendaBence.com

Brenda Bence on YouTube: https://www.youtube.com/c/BrendaBence

Learn about the Current Situation Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

33 min
July 06, 2022How Digitization Could Make Healthcare More Accurate & More Accessible
One of the lessons from the pandemic that is often overlooked is the critical role that data plays in the healthcare sector.

Admittedly, if you don’t work in the sector then it’s something that you’d be likely to think about.

However the importance of having your own health records digitised - and the ability for healthcare professionals to be able to access patient data across nationwide or even international platforms can be lifesaving.

And yet despite huge tech advancement in diagnostics and other areas of healthcare, when it comes to data the sector trails just about every other industry.

In this episode I'm speaking with Robin Wiener, President and Co-Founder of Get Real Health, an award winning HealthTech company that helps doctors to have greater access to patient health data, while making it easier for patients to get healthcare - regardless of where they are located.

In this episode Robin talks about:

Why having better access to data can help the healthcare sector solve some of the world’s biggest healthcare challenges.
How new technology is bring better healthcare to people outside of major metropolitan areas.
What’s holding the industry back from implementing technology already in use in other sectors.

USEFUL LINKS:

Connect with Robin Wiener: https://www.linkedin.com/in/rwiener/

Get Real Health website: https://getrealhealth.com
The Current Situation in Sourcing website: https://thecurrentsituation.net

A Seat at The Table podcast website: https://seatpodcast.com
SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm
46 min
July 03, 2022 Why Passwords are Less Secure Than You Think - and What's Replacing Them
Data security is something we take for granted. We don’t often think about the consequences, until one of our devices or data servers gets hacked.

I’m talking about password protection.

It’s a subject most of us overlook - me too! - until its too late.

And it’s not only personal data, companies face dire situations when a hacker gets into their records and holds them for ransom.

Today I’m speaking with Denis O’Shea, a technology expert and founder of Mobile Mentor, an endpoint ecosystem helping companies create the right balance between good security and employee experience.

Mobile Mentor was named Microsoft’s 2021 Global Partner of the year for modern endpoint management.

In this podcast Denis talks about

- Why we need to ditch our passwords
- What’s driving the surge in security breaches and ransomware attacks
- How to secure remote workers who are using their personal devices for company business

USEFUL LINKS:

Connect with Denis O'Shea: https://www.linkedin.com/in/denisosheamobilementor/

Learn more about Mobile Mentor: http://www.mobile-mentor.com

Mobile Mentor's Research: https://endpointecosystem.com/

Learn more about the Current Situation in Sourcing: https://thecurrentsituation.net

A Seat at The Table website: https://seat.fm

SEND US A MESSAGE
THE CONSISTENT MARKETING SYSTEM
Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter. Marketing gets done - on easy mode. Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm
Visit A Seat at The Table's website at https://seat.fm

33 min