A SEAT at THE TABLE: Helping business leaders grow their influence

If digital marketing is part of your business then you’ve probably noticed that it’s gotten a lot more expensive.  

Customer acquisition costs have gotten so high that it’s been driving digital brands to open physical stores - which is now seen as the less expensive way to attract new customers.

Is it just that the price per click is higher - or has the performance or conversion as it is called - gotten worse?

And what can marketers do improve both conversion and return on their investment in digital marketing?

Today I am speaking with John Readman, Founder & Product Owner at Ask BOSCO.

He’s worked with some of the world’s largest brands - including Asos, Pepsi, BMW, Superdry, Honda, HP, Toyota, Argos and Sigma Sports -  helping them shape their online proposition and increase their e-commerce performance.

In this episode of A Seat at The Table, John talks about:

• Why the money is in the conversion not the clicks.
• How competing for keywords is helping Google and Facebook - not you.
• Why every brand needs a ‘marketplace strategy’
• How predictive marketing is helping brands maximise the return on their digital marketing spend.

USEFUL LINKS:

Ask BOSCO website: https://askbosco.io

Connect with John Readman on LinkedIn:  https://www.linkedin.com/in/johnreadman/

Learn more about The Current Situation in Sourcing:  https://insidefashionlive.net/css

A Seat at The Table website:  https://seatpodcast.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

We often hear about people who’ve turned a hobby or an interest, or as its now often referred to ‘a passion’ into a profitable business.

But what does it take to actually achieve this? 

And is there a business model or a road map that people who have succeeded in doing this have followed?

Today I’m sitting down with Cody Bramlett, who founded Science Natural Supplements and built it into a multi-million dollar ecommerce business.  In addition to running his business, Cody now teaches other entrepreneurs how to profitably start and scale their own businesses.

In this podcast, Cody will share:

1. How to build a successful network of affiliates that can drive your sales.

2. The key thing you need to convert website traffic into actual sales.

3. The game changing value of investing in crafting your ‘story’.

4. What he’s learned during his entrepreneurial journey - that might just save you time and money on yours.

USEFUL LINKS:

Cody Bramlett's website: 

Connect with Cody on LinkedIn:   https://www.linkedin.com/in/cody-bramlett-251129221/

Learn about The Current Situation in Sourcing:  https://thecurrentsituation.net

A Seat at The Table website:  https://seatpodcast.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

There’s a lot of focus these days on the number of people who are quitting their jobs.   

Many companies feel that they don’t need to worry about those people that are still working for them.

However, not everyone has the option of leaving their jobs, but that doesn’t mean that they are happy, enthusiastic or engaged in their work.  

But why suddenly are so many people dissatisfied? And what don’t they like about where they work?

Today I’m speaking with Paul Glover, a C-Suite performance coach, Member of Forbes Council, author of "Work Quake" and a former trial lawyer.

Paul will be sharing his insights on:

• How leadership can identify blind spots in their organisations that can lead to disengaged employees.
• How teams become dysfunctional - and what leadership needs to do to reboot.
• Mind hacks and tricks that trial lawyers use to engage and influence juries - and that leaders can use too.
• The transformational value of storytelling in the workplace.

USEFUL LINKS:

Connect with Paul Glover:    https://paulglovercoaching.com

Paul Glover on LinkedIn:   https://www.linkedin.com/in/paulglovercoaching/

Learn more about The Current Situation in Sourcing:   https://thecurrentsituation.net

A Seat at The Table website:  https://seatpodcast.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

The outdoor sports sector has experienced explosive growth over the past decade - with both traditional sports markets and emerging markets getting on board. 

But what’s next for outdoor sports?  Where could brands find the next growth opportunities?  And in a market dominated by a handful of power brands, will we be likely to see new brands coming in - and succeeding?

Today I’m speaking with Danay Lea, chief triage officer at Fluid State, where he helps outdoor sports brands solve business growth and development challenges.

He has served as strategic advisor to Burton Snowboards, as well as an advisor to the CEO at Abu Dhabi Securities Exchange, CFO at Commercial Bank International and Program Director at ANZ.

In the episode Danay talks about:

The next big target market for outdoor sports.
Why small brands can find big opportunities in the outdoor sports market.
What many people entering the industry misunderstand about it.
What he’s learned from working with a range of successful outdoor sports brands.

USEFUL LINKS:

Connect with Danay Lea on LinkedIn:  https://www.linkedin.com/in/danaylea/

Learn about The Current Situation:  https://thecurrentsituation.net

A Seat at The Table website:  https://seatpodcast.com

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

If you’re a SaaS software developer or start up that’s looking to scale or sell to enterprise customers, then this episode is for you.

If you aren’t working in the tech sector - this episode is also for you.

It’s my pleasure to welcome Girish Redekar to A Seat at The Table.  Girish founded - and exited - RecruiterBox, a SaaS platform that helps HR departments manage recruitment applications.  

Girish shares not only a very candid view of what it takes to build software that meets enterprise standards, but also key business insights that are applicable to any business.

I love the fact that we get a real view - from the trenches - along with business wisdom that’s both practical and actionable.

In this episode you’ll learn:

• Why trust is the number one criteria you need to meet when developing enterprise software.
• Why you should’t try to meet every customer demand.
• How to choose the right SaaS software for your business.
• The biggest lesson  learned along this entrepreneurial journey.

USEFUL LINKS

Connect with Girish on LinkedIn:  https://www.linkedin.com/in/girishredekar/

Sprinto website: https://sprinto.com

Learn more about The Current Situation:  https://swiy.io/thecurrentsituation

A Seat at The Table website:  https://seat.fm

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

It’s not often that words like marketing, creativity and digitalisation come up in the same sentence.

However digital transformation is working to take marketing and make it more of a science than an art.

But can we really automate creativity? 

And do we risk losing the human touch as we push for greater automation?

To learn more about how digital transformation is changing, shaping and maybe even revolutionising advertising and marketing, I turned to Prantik Mazumdar, managing director of CXM Group.

Prantik built one of the most awarded independent digital marketing  firms in Southeast Asia.   He’s has pioneered new ways to use behavioral economics to drive CRM and better understand consumer decision making.

In this episode Prantik talks about:

- Why successful marketing is about building brand value, rather than getting more clicks or likes.

- How automation is being ‘humanised’

- The challenges of trying to automate creativity.

USEFUL LINKS

Connect with Prantik Mazumdar on LinkedIn:  https://www.linkedin.com/in/prantikmazumdar/

Learn more about The Current Situation:  https://swiy.io/thecurrentsituation

A Seat at The Table website:  https://seat.fm

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Energy is an integralpart of everyone’s life and business, but few people outside of the sector really spend much time thinking about it. We just sort of take it for granted.

However, there’s been heighten concern about the environmental impact of carbon gases prompting governments and companies to focus on reducing CO2 emissions.

Even for those people for whom Climate Change has not been top of mind, the sudden rise in energy prices in the past month or so got their attention. 

The solution - to both cleaning up the environment and potentially lowering energy prices - is said to be renewable energy.

But can we really harness enough wind, solar, hydro and other green energy sources to replace fossil fuels?  And if so, what will it take to achieve this?

If you want to truly understand what is happening with renewable energy - from an energy industry point of view - then the person to speak with Carolina Torres. 

She has more than 29 years of global experience in the oil and gas industry from roles that spanned exploration, field development, finance, drilling, digital transformation, and digital product development.

Currently Carolina is the Executive Director of Energy Industry Transformation at Cognite, where she helps industrial companies optimize their existing energy production, move towards more sustainable energy solutions, and future-proof their digital and data systems for a carbon-neutral future.


In this episode of A Seat at The Table, Carolina will talk about

- What she sees as the biggest barrier to renewables going mass market

- A key difference between fossil fuels and renewable energy.

- Why we need to take a totally new approach to how we analyze data

- What might be coming next for the energy sector

USEFUL LINKS

Congnite's website:

Connect with Carolina Torres on LinkedIn

Learn more about 'Current Situation':  https://thecurrentsituation.net

A Seat at The Table's website:   https://seat.fm

Follow A Seat at The Table on LinkedIn:  

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

Most companies are talking about trying to be more sustainable and the importance of giving back to society, but when it comes down to 'walking the talk' in their day-to-day business operations, often time's the train veers off the tracks.

One company has been making this a core part of their business for over two decades - a business with operations in more than 30 countries.

That company is the QI Group, founded by legendary entrepreneur and philanthropist Vijay Eswaran.

Forbes has named Vijay as one of Asia's Top 50 philanthropists. He is also on the World Economic Forum's Global Growth Companies' advisory board and a regular speaker at WEF's annual meeting in Davos.

QI Group's success is proof that businesses can be successful and support sustainability while uplifting human values.

In this episode of A Seat at The Table, Vijay talks about:

- How sustainability and profitability can coexist under the same roof.

- What are the biggest challenge is that he faced.

- How the RYTHM Foundation is empowering people to live their best lives. 

-  What is the most significant thing he's learned in building his company and foundation.

USEFUL LINKS

Vijay Eswaran's website: https://www.vijayeswaran.com/

Follow Vijay on FaceBook: https://www.facebook.com/DatoSriVijayEswaran/

Learn more about the RYTHM Foundation: https://www.rythmfoundation.org/

Learn more about The Current Situation: https://thecurrentsituation.net

A Seat at The Table's website: https://seat.fm

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

For most companies simply trying to develop a successful business strategy while facing constantly shifting market conditions is challenging enough - without having to think about their corporate culture.

But if culture isn’t a luxury that only a handful of powerful companies can indulge in, then what about it is so important?  How can rethinking our corporate culture be that game-changer that actually gets us to our goals?

If you think your corporate culture might be sabotaging your market strategy, then Hilton Barbour could be the man to help fix that.

He’s a marketing and communications strategist by trade, and has witnessed the incredible impact that Strategy has on Culture. And vice versa.

Hilton has worked with some of the world’s most demanding Fortune 100 companies and some of the feistiest start-ups,  bring a unique perspective to that helps companies get from where they are to where they want to be.

In this episode of A Seat at The Table, Hilton talks about

- How companies end up losing their corporate culture - and how they can build it back

- Why getting internal communication right can be a game-changer

- How to build an actionable strategy - and get your entire team to lean into it

USEFUL LINKS

Connect with Hilton Barbour on LinkedIn:  https://www.linkedin.com/in/hiltonbarbour/

Hilton Barbour's website:  https://www.hiltonbarbour.com

A Seat at The Table's website:  https://seat.fm

SEND US A MESSAGE

THE CONSISTENT MARKETING SYSTEM

Stop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System.

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm

All eyes are on retail now that stores are finally reopening.

But will people go back to making at least some of their purchases in stores now?  And what is likely to make that in-store experience so great for them that people want to keep coming back?

Even people who never liked shopping are - at least for now - enthusiastic about visiting shops.  This could be a big moment for retail to score some points with consumers.

To get a deeper understanding of the opportunities that smart retailers could seize right now, I reached out to Jeff Roberts, a growth strategy specialist, who is Head of Futures at Jump! Innovation.   

He’s worked with many of the world’s leading retail and consumer brands to define commercial opportunities and design businesses to realise them.

In this podcast episode, Jeff talks about:

-  The big opportunity that physical retail could seize
- What retailers need to focus on now
- The challenge of getting better customer data
- The competitive advantage of getting to really know your customers

USEFUL LINKS:

Jump!Innovation website:  https:// jumpinnovates.com

Connect with Jeff Roberts on LinkedIn: https://www.linkedin.com/in/jmrobertsphd/

Learn more about The Current Situation in Sourcing:  https://thecurrentsituation.net

A Seat at The Table's website:   https://seat.fm

SEND US A MESSAGE

More resources for B2B marketers at our website at seat.fm

Visit A Seat at The Table's website at https://seat.fm