Zenyum was founded on the basis that a confident smile should not cost a fortune. The Singapore-based startup leverages cutting-edge technology to create proprietary 3D-printed invisible braces, to empower confident smiles in six different markets across Southeast Asia, including Malaysia. We speak to its co-founder and CEO Julian Artopé about making orthodontic treatment more accessible and affordable to the masses, creating a personalised service experience, and a no-frills product that actually works.