We too often become wrapped up in "what's next". What will the next greatest technology be or equipment I need at the shop? Which competitor do I need to worry about?

It can be exhausting to go through this repetitive cycle especially if you're using it as a guide for your team.

Jeff Bezos, Founder & CEO of Amazon made the quote in 2015:

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I very frequently get the question: "What's going to change in the next 10 years?" And that is a very interesting question; it's a very common one. I almost never get the question: "What's not going to change in the next 10 years?" And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time. ... [I]n our retail business, we know that customers want low prices, and I know that's going to be true 10 years from now. They want fast delivery; they want vast selection.

It's impossible to imagine a future 10 years from now where a customer comes up and says, "Jeff, I love Amazon; I just wish the prices were a little higher." "I love Amazon; I just wish you'd deliver a little more slowly." Impossible.

And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.

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What won't change?

An incredible way of thinking about your business. What will your customers want from you now, in 5 years and in 10 years?

This is what we focus on at Printavo and what you can too.

Your customers will always:

- Want transparency to where their order is

- Want faster turnaround time

- Want zero mistakes

- Want faster shipping

- Want to be treated like a VIP client

Keep focusing on what won't change and let's excel together!