In today's podcast, we're going to cover one of the most common questions we get in our Amazon Seller Group. The question is "Why doesn't Amazon import and sell themselves?".
Episode 8 Highlights:
00:00:08 Why doesn't Amazon import and sell themselves?
00:00:12 Coles and Woolworths
00:00:33 Have something creative
00:00:37 Selling products on Amazon
00:00:45 Brand, patent or trademark item
00:01:11 Multiple products
Transcription:
Next is a cool question, I really liked this one.
This is from Cami who says, "Why doesn't Amazon import and sell themselves?"
Well, guess what, they do?
It's just like Coles and Woolworths.
If you go there, you'll see Mars bar, Snickers bar then they have Jupiter and then they have Galaxy bar.
And if you eat it, like you'd be hard-pressed like you have a blindfold to say which one is better or which one was which, but they do and they gonna continue to do this.
The thing is, you just have to have something creative.
For example, Louis Vuitton, if that was selling products on Amazon, Amazon could come and get into the handbag market in Louis Vuitton will appeal because they have a brand.
So if you have a cool product that is a brand or patent or a trademark item then Amazon can't compete with you but yes they will.
They do bring in their own products.
They do sell their own products out.
But even places like Walmart will need, and Target and Kmart and all that.
They need an outside party to come up with fresh ideas and products.
This work in a bit of a chunk into the market but the thing is, if you're in a product that Amazon cannot compete with then you need those multiple products, not just one.
That's very important.
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