In today's episode, Toma Clark Haines, CEO of The Antiques Diva & Co and founder of The Republic of Toma talks shop with public relations consultant, Tiffany Farney, owner of Digital Thread Consulting, a boutique public relations firm specializing in the art and design industry. Tiffany's company takes a unique approach in that they specifically focus on serving mission-based clients. This does not mean exclusively non-profits but businesses that have core values, core ideas, and a vision for their company. Tiffany is preaching to the choir as this is one of the basic tenets Toma shares with her antique dealer mentoring clients, as well. In her PR work, Tiffany stresses the importance of being engaging, making connections, and knowing your company's mission and vision, which ultimately creates your business' story. "I am your storyteller. I am your narrator. I am the one sitting by the campfire telling your story in the best possible way! I can tell the words, but I cannot make up your story."

The two deep dive touching on subjects such as diversity, equity, & inclusion, the necessity of seeking out experts and information for yourself, how to determine what is important for your company, the power and importance of social media, as well as tips and strategies on how to take your social media audience on a journey. Both originally hailing from Oklahoma, there may even be a few powerful points involving two-stepping to George Strait, and how the Taylor Swift Heiress Tour is 1000% worth it! They speak of the profound benefit of finding a community that provides a safe space to connect with each other and get advice from people who truly understand where you are coming from ­– which is what this episode makes you feel like. You feel like you are in the room with friends giving each other a safe space to be their authentic selves. 

Making the decision to start with a PR firm is a very specific point in a company's journey and not everyone may be at that point, but Toma wanted to introduce you to Tiffany Farney for when you are ready. In the meantime, this episode is full of absolute gems to get you to that point! You can find out more about Tiffany and Digital Thread Consulting at digitalthreadconsulting.com and follow her on Instagram @digitalthreadconsulting.