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A User Experience Approach to Tone-of-Voice Adaptation: How inDrive improved its Spanish localization
By Yana Kolesnikova
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
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By MultiLingual MediaBy Yana Kolesnikova
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
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