The fourth episode of the “Wild Side” details the anatomy of a corporate campaign, what they are, how they are organised, and how to identify a company's vulnerabilities. National corporate campaigns began in 1899. Today, global campaigns go viral with the help of social media. Tools of the trade are not strikes or workplace labour sanctions but actions that damage a company’s reputation in the eyes of customers, legislators, politicians, shareholders, and the public. Notable real-world examples are “Killer Coke”, “Rotten Apple”, “The Real Toy Story”, “Just Stop It”, and “Make Amazon Pay”.
Key Takeaways:
Resources:
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What Kind of Company Are You Keeping?
Rules for Radicals by Saul Alinsky