We have the convenience of buying not just rods & reels, but socks & undies, from fly fishing companies. For some that is a great option. For many, that might not be the best fit (size, preference, and/or budget).

While fly shops get a good amount of your business, there are plenty of "outside the industry" options for everything besides the core fly fishing gear. You never know what you'll find in the camping, automotive, or exercise section of the store that improves your time in & around the water.

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