<p>With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it. </p>

With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it.

<p>With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it.&nbsp;</p>

A World Without One-to-One Targeting

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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