Public relations practitioner Colm Woods is only 28 but has already worked on corporate comms projects across Europe and the Middle East and written his first book on PR, Tailored Thinkers. He joins Maja Pawinska Sims on the PRovoke Podcast to talk about the book – which covers possible solutions to comms problems from areas as varied as military strategy, Greek philosophy and behavioural science – as well as his experiences of being a young practitioner in the industry.