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Aaron Ridgway serves as Head of Market for Wine Australia in the Americas, overseeing efforts across the U.S. and Canada. Leading a team of four, his work focuses on education, business development, and market entry for Australian wine in the North American market. Since transitioning from Negociants to Wine Australia in 2016, Aaron has been at the forefront of promoting Australian wine and navigating its performance in a highly competitive landscape.

In my time in the U.S., I’ve interviewed various wine professionals—sommeliers, distributors, and wine directors—about the state of Australian wine. A common theme has emerged: the challenges are many, but the opportunities are equally significant. To complement these private-sector perspectives, I turned to Aaron for his expert view, knowing his role gives him a unique vantage point on the successes and hurdles Australian wine faces.

Although our 50-minute conversation only scratched the surface, it was enough to reveal Aaron’s candid take on the current state of the market and the work needed to unlock its potential. Recent discussions with the Wine Australia team have also strengthened my belief in the opportunities ahead. Success in the U.S. fine wine market—a massive and influential $60 billion industry—will require a united push from all stakeholders. Consistent effort, collaboration, and sustained market engagement are key to building the traction Australian wine needs to thrive.

A big thanks to Aaron for sharing his invaluable insights.

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