If you've listened to the podcast over the past several months, you've probably heard Rob mention "the book" a few times.

Well, it's finally done.

In this solo episode, Rob reveals the title, shares the story behind it, and talks about the question that sent him down the AI rabbit hole in the first place: what does this technology actually mean for normal businesses? Not Silicon Valley. Not billion dollar tech companies. The rest of us.

What he found was both simpler and more surprising than expected. The farther he got from the headlines and hot takes, the clearer it became that AI isn't some magical new category of technology. It's a lot closer to the data, software, and business problems companies have been wrestling with for years. Which raises an interesting question: if AI is more approachable than most people think, why are so many organizations still standing on the sidelines waiting for someone else to go first?

As it turns out, that question became a book. And this episode is the story of how it got there.

Also in this episode:

Pre-order Fair Game: Customizing AI to Your Business Is Easier Than You Think

Fortune: Big Tech is laying off developers. My company just hired its first. We're both right about AI (By Rob Collie)