If you are looking to improve and grow your business through account-based marketing, there are a few common areas every marketer should look for potential improvements.

Steph and Mason discuss the areas most marketers should address as they look to improve their account-based marketing efforts.

Account-based marketing won’t work unless you can align your marketing and sales teams to work together. 

Unfortunately, aligning your marketing and sales teams can sometimes present challenges. 

That’s why Steph and Mason discuss some practical tips for aligning your marketing and sales teams.

Account-based marketing won’t work unless you can align your marketing and sales teams to work together.

Unfortunately, aligning your marketing and sales teams can sometimes present challenges.

That’s why Allison and Steph discuss some practical tips for aligning your marketing and sales teams.

Many tech companies experience explosive growth, then hit a wall that prevents them from continue growth.

In such a rapidly evolving space, it's difficult to know why explosive growth has stopped.

That's why Mason and Libby discuss the top problems technology companies are facing that prevent them from continued growth.

Many companies build their entire marketing strategy around a platform they don't own.

When something changes in the market or the world, these companies could lose access to reaching their customers.

That's why it's crucial to build a strategy around a channel you own.

You are ready to launch the first account-based marketing campaign. 

You have put in the work, but what should you expect from your first campaign?

Allison and Mason discuss what you should expect from your first account-based marketing campaign and how to ensure long-term success.

Everyone knows content is king. Unfortunately, content creation often becomes the most difficult and unenjoyable job for many companies.

That’s why Steph and Mason discuss how to develop a culture of content and how to make the most out of your content efforts.

Account-based marketing requires organizational alignment. Everyone needs to be on board, and on the same page.

It’s difficult to get numerous people from different departments to work together.

Allison and Mason identify the steps to creating your account-based marketing leadership team.

If you created a target account list for your account-based marketing strategy, you may have realized it's still quite a large list. 

What are the ways you can segment and filter your list to get the best results?

Allison and Steph discuss the best methods for segmenting your target account list.

Allison and Mason walk through the absolutely essential pieces of technology you should have in your account-based marketing tech stack.