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Accenture's marketing plan
Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.
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