We are currently living in the internet era. Words like views, likes, shares, viral, online, offline, etc. in relation to social media, are well known. It is the dream of an entrepreneur and a digital marketer, to have their brand, product, idea, ad, or any other creative, go viral and garner millions of views. Jonah Berger, tells you the strategy or trick to achieving just that - how to virally spread your message, get people to talk about it and share it within their social circle – or in one word, how to make your brand Contagious.