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New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to succes... more
FAQs about Account Management (a tactical guide to success):How many episodes does Account Management (a tactical guide to success) have?The podcast currently has 27 episodes available.
November 01, 2021Meetings and AgendasIn this episode, Fred and John discuss the finer points of putting together a successful client meeting. How to prepare, how to ensure no technical failures, and how to project presence. Also what to do after the meeting to ensure successful execution. ...more47minPlay
August 23, 2021How to TravelOne of the least discussed aspects of Account Management is how to approach travel. In this episode, Fred and John discuss the three commandments of business travel:1. Pack light and never check your bag2. Think through logistics3. Coordinate internal parties (i.e. herd the cats)Plus discussion of appropriate dress code....more31minPlay
July 11, 2021Lead By ExampleIn this episode, Fred and John discuss how to lead by example as an Account Manager. Discussion of the strategies and tactics to demonstrate leadership in your organization and with your clients....more49minPlay
June 05, 2021Remind the Client Why You are ThereIn this episode, Fred and John discuss the basics of reinforcing your value proposition to your client. Including a deep-dive into the seven-step QBR (Quarterly Business Review) process. Also, a discussion of the virtues of Fred Water....more47minPlay
March 27, 2021Embracing Risk with YesIn this episode, Fred and John cover how an Account Manager should think about when to say yes to client ideas. How do you know when it's ok to say yes? What should be your process if you are not certain? When should you take risks? In addition, Fred and John discuss some negotiation resources. ...more37minPlay
March 02, 2021When the Deal isn't DoneThis podcast covers what you do when you as an Account Manager realize there are still contractual or negotiation open items with your client... the 'deal isn't done'. We discuss how to approach tactically and strategically. Also, listener mailbag!...more55minPlay
February 02, 2021How to Think about GrowthFred and John review the skills needed to grow account management clients including:Project managementBusiness reviews/goalsettingRelationship mapsGoalsettingPlus, listener mailbag!...more47minPlay
January 10, 2021How to Manage Negative Issues with ClientsIn this episode, we review the seven techniques to deal with negative situations with clients. Includes suggestions for how to deal with issues where you cannot say yes to a request and also how to deal with negative situations with your internal organization.Also, we discuss the definition of 'homunculus'....more54minPlay
November 30, 2020Special Guest Episode: Brandon HorneIn this special episode, Fred and John talk to Brandon Horne about his success as an account manager and advice he gives to new account managers....more45minPlay
November 11, 2020Special Episode: How to Build an Account Management teamIn this special episode, Fred and John take a break from reviewing Account Management basics and instead discuss an important topic for managers and leaders: how to build an Account Management team. Important tips include:Hire business ownersIdentify the right talentsDon't worry about hiring industry expertsTeach how to approach the role...more40minPlay
FAQs about Account Management (a tactical guide to success):How many episodes does Account Management (a tactical guide to success) have?The podcast currently has 27 episodes available.