Welcome to another episode of Accountants' Success Secrets! 

In this episode, hosts Mark Lee and Philippa Haynes sit down with Ellie Flower, founder of Fox Clever Bookkeeping. Ellie shares her unique journey from running a digital SME in Cornwall to launching her own bookkeeping practice, now specializing in e-commerce and supporting online retailers across platforms like Shopify, Amazon, and Etsy.

Ellie opens up about the challenges of moving into the finance world without a traditional accountancy background, how she found her niche in the fast-growing e-commerce sector, and the importance of community and knowledge sharing in the bookkeeping industry. She discusses the evolving skills required by bookkeepers, from leveraging automation and AI to integrating with digital platforms, and highlights why bookkeepers should never undervalue themselves.

If you’re an accountant or bookkeeper looking for inspiration, practical advice, and a candid conversation about the realities of running your own practice—plus some invaluable tips on pricing, specializing, and building supportive connections—this episode is not to be missed. Tune in and get ready for Ellie’s down-to-earth wisdom and stories that will encourage you along your own path to success!

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