Too many practices are “suffocating in their own workflow”, says the head of accounting at Intuit QuickBooks, Shaye Thyer, but too many keep doing things the hard way. Speaking on the latest Accountants Daily podcast, Ms Thyer said a recent Intuit QuickBooks roadshow had revealed the surprising extent to which practices tolerated unnecessary burdens, such as re-keying data, simply from inertia. “I still wonder what’s in the way because I know that’s not just reserved to our customers that we work with this. Accounting firms all over the country use a variety of tools – it’s not because they only use one platform, they use different platforms – so they’re aware of lots of options that could help them.”