On today’s episode, I’m speaking with Scott Goodson, founder and CEO of StrawberryFrog, a marketing agency that works with some of the largest financial brands in the industry.

I invited Scott to talk to us about his recent book: Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Ultimately, though, our conversation ended up covering much more: doing marketing with soul and intention, the shifting pyramid of power where the boss is no longer God, and the power of truly taking on corporate responsibility.